Pablo Torres was going to become a nurse. Instead, a change of course led him to hotel management, starting what is now... […]
For many years, hotels have been managed around one main business question: How much do we charge per room? That question still matters, of course. […]
When Hilton paid $210 million in 2024 to acquire Graduate Hotels, many analysts dismissed it as a "lifestyle gamble." Just another one. But what has […]
There's a phrase in IATA's latest outlook report that should give any hotelier pause. It mentions airlines, but it could just as easily be talking about anyone. […]
When you book a Ryanair flight, the base fare is almost irrelevant. The money is in seat selection, priority boarding, checked baggage, […]
A few years ago, I remember seeing people cutting grass by hand in Pune, India. Not with a lawnmower. By hand. At first, I was surprised. Then […]
Hotels don't install check-in kiosks because they hate people. They install them because many check-in tasks are repetitive, predictable, and easy to automate. […]
A few weeks ago, during breakfast at Amàre Sancti Petri, I noticed two small details that stuck with me. One was a machine […]
That's how I would summarize the Global Revenue Forum Madrid 2026. Beyond the sessions themselves, what I valued most was the type of conversations. […]
One of the biggest mistakes in hospitality revenue strategy is believing that growth means attracting everyone. More guests. More channels. […]
Last month I attended an event catered by La Bohème, a catering company based in Madrid. La Bohème specializes in corporate events and […]
Imagine this. You're checking out of your SmartRental in Madrid. The concierge has taken your luggage, called your taxi, and arranged for you to... […]
Cross-selling is often discussed as a revenue opportunity for hotels. However, after my recent conversation with Pablo Torres, I kept returning to […]
The other day I ordered a coffee at a restaurant. Nothing special. Just a long coffee. But when it arrived, something made me stop: a small wrapped cookie, placed […]
I often discuss the impact of AI on the industry with colleagues in the sector. Many point out that the impacts will take too long to reach us. […]
Step into the lobby bathroom of a certain boutique hotel in Spain and you'll notice something quietly extraordinary: a handcrafted ceramic sink, with a covered rim […]
The hospitality and tourism sector in Spain faces a persistent talent challenge that undermines its long-term competitiveness, despite record figures. […]
The demand for extended stays is becoming a common way to travel and live, driven by remote work habits and increased mobility. […]
Many travelers go to Thailand, Vietnam, or Bali with the same intention: to disconnect, slow down, and return feeling lighter. The interesting question isn't […]
In recent years, a simple truth has become harder to ignore: the middle class's travel experience is shrinking. […]
There's a phrase I love because it captures how many of us want the world to work: "Data trumps narrative." In Revenue Management, that idea is practically a given. […]
Revenue management is often sold as a solo sport: you + PMS/RMS + dashboards + endless pickup checks. But as part of the […]
One theme I'm seeing more and more in performance data across Europe is simple: revenue continues to grow, but profit is increasingly declining. […]
Ancillary revenue used to be simple: breakfast, parking, upgrades. Easy to explain, easy to justify. Today, ancillary revenue is evolving into something more sophisticated (already […]
How Pablo Torres turned his hospitality experience into global influence
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