Interview

Traditional hotel revenue strategies focused solely on room occupancy are no longer sufficient in a modern commercial landscape. This article, inspired by an interview with SiteMinder, explores the necessary shift from a "heads in beds" mentality to maximizing total revenue per guest. Success in 2026 and beyond will require breaking down departmental silos to ensure that marketing, operations, and revenue teams are aligned toward a shared goal. By prioritizing guest relationships and integrated commercial thinking over simple transactions, hospitality leaders can move past high occupancy toward sustainable, long term profitability.

Ancillary revenue remains one of the greatest missed opportunities in the hospitality industry due to a lack of systematic analysis and strategic focus. This article highlights why properties must stop treating non-room revenue as a side hustle and instead manage it with the same KPIs and commercial rigor as traditional room sales. By shifting the focus from simply selling more to solving guest needs through empathy and data-driven insights, hotels can move toward a total revenue model. Ultimately, the future of the industry lies in integrating commercial thinking across all departments to ensure every guest interaction delivers both value and profit.

Meet Pablo torres, the hospitality expert turning ancillary revenue into pure profit. discover how his journey from front desk to global consultant shaped his new book's insights. learn why hotels can increase revenue by 50% with creative upsells, from spas to coworking lobbies. uncover the fail-proof steps: audit your assets, research trends and build a clear ancillary plan. ready to transform every square meter of your property into a money-making machine? record your guide!

Discover how Pablo Torres and Siteminder help you generate revenue beyond your rooms. Learn how to monetize lobbies, spas, and even coworking spaces with practical strategies. Use technology and real-time data to offer personalized upsells that delight your guests. Train your team to identify upsell opportunities in every interaction. Dive into "Mastering Upsells" and transform your hotel into a profit-making machine.

Exclusive interview with Pablo Torres, Teduka's new CEO, and his plans to revolutionize tourism training. With over 20 years of experience in hotels, consultancies, and universities, he now focuses on industry professionals. Teduka bridges the gap between theory and practice with practical courses, intensive bootcamps, and bilingual training. AI will free up routine tasks, and here you'll learn to focus on strategy and human decision-making. Discover their course roadmap for revenue, F&B, and more, and don't miss the full interview.

Travel abroad no longer requires authorization since May 17, although Spain remains in amber. British consumers are confused by the different regulations and are avoiding destinations with quarantine and multiple tests. Some high-income groups will travel despite the restrictions and opt for last-minute bookings. Experts such as Paul Charles and Pablo Torres believe the Balearic Islands could enter the green zone before the peninsula if vaccinations accelerate. Offering personalized packages, flexible bookings, and highlighting safety measures are key to attracting tourists.