Meet Pablo torres, the hospitality expert turning ancillary revenue into pure profit. discover how his journey from front desk to global consultant shaped his new book’s insights. learn why hotels can boost revenue by 50% with creative upsells, from spas to coworking lobbies. uncover the fail-proof steps: audit your assets, research trends and build a clear ancillary plan. ready to transform every square meter of your property into a money-making machine? grab his guide!
geobased pricing sparks heated debate in hospitality—are location surcharges smart or shady? experts weigh in on stark ota rate gaps—san francisco guests paying up to $500 more per night. some argue it’s savvy segmentation, others warn of eroded trust and brand damage. learn why ai-driven one-to-one pricing could replace blunt geo tactics. dive into the full discussion and decide if geopricing belongs in your revenue playbook.
Descubre la mesa redonda de tsa solutions e inturea sobre tendencias de futuro en la restauración. Patxo de toro, Eduardo serrano, Eva sierra carballo y Alessio di gaetano compartirán sus ideas. Aprende cómo el delivery, la domótica y la carta digital están reinventando la experiencia gastronómica. Explora por qué las dark kitchens y las reservas online han llegado para quedarse en todos los niveles. No te pierdas el jueves 11 de marzo a las 17:00 y lee el artículo completo para conocer todos los detalles.
descubre hoteltrends andalucía el 13 de junio en marbella, un encuentro único para hoteleros. experts debatirán sobre canales directos online y offline y compartirán herramientas clave. vive el business case de amare by hotelverse & paraty tech con un gemelo digital inmersivo. haz networking durante el coffee break y conecta con líderes como juan josé gallego e iciar gatell. cierra la jornada con la mesa redonda sobre el futuro de la distribución hotelera.
Diversifying distribution channels is vital for profitability and brand power. Otas boost visibility but high commissions erode margins and guest data. Direct bookings offer upsell, cross-sell, loyalty and lower acquisition costs. Nurture direct channels with marketing, loyalty programs and personalization. Strike the right balance: use otas for reach, direct for long-term success.
descubre cómo pablo torres y siteminder te ayudan a generar ingresos más allá de las habitaciones. aprende a monetizar lobbies, spas y hasta espacios de coworking con estrategias prácticas. usa tecnología y datos en tiempo real para ofrecer upsells personalizados que encantan a tus huéspedes. capacita a tu equipo para detectar oportunidades de venta adicional en cada interacción. sumérgete en “domina los ingresos adicionales” y transforma tu hotel en una máquina de rentabilidad.
See why location-based pricing fits right into classic segmentation strategies. By tuning rates to local purchasing power, you match demand elasticity perfectly. affluent markets can support premium pricing, while competitive rates boost weaker regions. with clear communication and added perks, you avoid fairness concerns. leveraging analytics and tech ensures a seamless, customer-friendly rollout.
Last-minute discounts can fill empty rooms but erode guest trust. savvy consumers notice last-minute slashes and push you toward otas. relying on heavy discounts hurts loyalty and punishes early bookers. better to offer bundles, flexible bookings and value-added perks. discover smarter strategies that boost revenue without devaluing your brand.
There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications. Just to clarify for the non-revenue management […]
AI is transforming revenue management from number-crunching to strategic oversight. ChatGPT itself admits it can’t fully replace human intuition or crisis leadership. Soon, revenue managers will shift from manual tasks to defining and supervising AI-driven strategies. this paradigm—machines handling mental labor—demands we embrace AI to stay competitive. discover why mastering AI collaboration is your ticket to leading the next era of hospitality.
Wellness tourism set to hit $2.1 trillion by 2030—don’t miss this trend. Hotels from Hilton to IHG are making wellness a core offering. Spas can boost total revpar by over 50% when treated as profit centers. Tech now makes spa revenue management a must, not just a luxury extra. Read full insights and learn the revpath metric to track spa profitability.
En 2024 se esperan altibajos macroeconómicos, aunque aún es posible subir precios y reposicionar destinos, según Javier tausía. Total revenue implica optimizar cada punto de contacto con el cliente, desde la preestancia hasta la posestancia, según Francesc gonzález. Chema herrero recomienda diseñar estrategias de upselling basadas en el comportamiento del huésped para rentabilizar cada punto de venta. Para hoteles pequeños la clave es la personalización total, la formación del equipo y la digitalización, como destaca Francisco quintero. Incluso en resorts todo incluido se pueden vender experiencias exclusivas y servicios externos para generar más ingresos, según Toni homar.
descubre revenue for breakfast, el roadshow gratuito para los hoteleros portugueses. tres desayunos en algarve, lisboa y oporto del 26 al 28 de septiembre. aprende sobre revenue management, venta directa y tecnología de la mano de chema herrero y pablo torres. participa en debates con expertos de paraty tech, quicktext, roibos y más. inspírate y equipa a tu equipo con la formación que necesita el sector turístico.
Hospitality tech has exploded since the pandemic, reshaping roles without replacing them. Tool overload can overwhelm hoteliers, especially independents without dedicated IT support. Niche solutions often struggle to integrate, leaving holes in the guest’s journey. Machine learning powers everything from revenue forecasts to itinerary planning. Choosing the right tech—based on needs, not price tag—is the true game-changer.
primer foro internacional de alta consultoría en alicante reunió a líderes del turismo y la innovación. debates sobre fondos europeos, transición verde y digitalización marcaron la jornada. mesas redondas destacaron el poder del dato y la colaboración público-privada. expertos en tecnología turística, rrhh y sostenibilidad compartieron retos y oportunidades. no te pierdas las conclusiones que definirán el futuro del turismo en la costa blanca.
2023 brings a more discerning European traveler—shorter stays and budget-conscious choices. Asian markets, especially China, will surge as pent-up demand meets high spending power. “Old school is the new new school” as proven tactics meet post-pandemic innovation. my top resolution: supercharge ancillary revenue with fresh bundles and upsells. discover how to navigate this VUCA world and drive total revenue management.
ocasional ota group bookings slip under the radar as multiple individual reservations. this practice bypasses your group policies on deposits, restrictions and cancellations. should you enforce stricter ota rules for stays of xx rooms or more? remember, otas drive massive traffic that independents can’t match alone. use their reach wisely—then convert those guests to loyal direct bookers.
Online reviews now rule pricing—your reputation drives rate power. studies show a one-point rise in review scores can boost prices by over 11%. negative reviews? don’t slash rates—fix the issues and keep prices steady. use reputation data alongside competitor and demand insights for “reputation pricing.” integrate reputation tools with your RMS to track feedback and update rates seamlessly.
Hospitality faces a talent crunch after the great resignation shook up expectations. today’s workforce values feeling appreciated, strong team bonds and true work–life balance. offering flexible schedules, honest coffee-chats and on-site housing can win back staff. cultivate a positive culture—ditch burned-out kitchens and embrace real conversations. adapt now or miss out on 2023’s tourism boom—your team is your greatest asset.
Evolve revenue management into customer-centric strategies that span the entire guest journey. Combine revenue management with customer care to craft personalized experiences, not pushy upsells. Focus on value-added add-ons that create memories, so guests gladly spend more. Leverage distribution tech and real-time insights to optimize market share and pricing fairness. Discover how top revenue managers are turning numbers into unforgettable stays—read the full article.
RevPAR alone no longer tells the full story—distribution costs eat into every booking. today’s “profit managers” weigh acquisition expenses on OTAs, wholesalers and direct channels alike. direct bookings boost margins but demand real investment in marketing, teams and tech. success lies in a data-driven balance: run some segments in-house, outsource others strategically. find that sweet spot where all channels contribute profitably, and everyone wins.
Post pandemic revenue management demands new tools beyond historical data. Today’s rms with ai and ml adapt rates in real time to current demand. Smart revenue managers use 2019 as a baseline but focus on pickup data. Complete tech ecosystem—rate shopper, meta search optimization—boosts performance. Discover how these innovations can optimize your hotel’s revenue today.
Expedia’s open world marketplace may suit a few but adds little value for most. many hotels have boosted direct bookings and strengthened their own marketing. joining open world often means hefty commissions for sales you already secure online. some independents will join for visibility or because they feel they must. focus on your own channels where you control margins, guest data and brand loyalty.
Descubre la quinta mesa redonda de f&b moderada por Pablo Torres y organizada por Inturea. cuatro expertos revelan sus claves para planificar bares, rrhh, finanzas y eventos. desde análisis dafo hasta sistemas stop/start/continue, cada detalle cuenta. aprende de Carlo Proverbio, José Contreras, Luis Manuel Rivera y Angelo Vassallo y potencia tu negocio. ¿te lo vas a perder? lee el artículo completo y transforma tu estrategia de a&b.
Interview with Pablo Torres, Hospitality Consultant
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