Noticias

En el marco del Global Revenue Forum Madrid 2026 (#GRFMAD26), nacen los Global Revenue Awards, los primeros galardones en España dedicados exclusivamente a reconocer la excelencia y el liderazgo en el ámbito del Revenue Management hotelero. Organizados por Open Revenue Consulting y Torres Hospitality Consulting, estos premios buscan poner en valor a los profesionales que han transformado la gestión de ingresos en rentabilidad real. Las categorías premian desde la evolución profesional y el impacto tangible en el rendimiento del hotel, hasta el liderazgo comercial y financiero que impulsa resultados sostenibles, consolidando así el papel estratégico del revenue en la industria actual.

The hospitality industry is not facing a "lazy" workforce, but rather a "reward-design" problem exacerbated by a state of psychological "flatness" known as anhedonia. Research shows that young workers, particularly those under 25, are experiencing higher rates of burnout and lower reward motivation, leading them to choose low-effort options when the payoff feels uncertain. To combat this, hotel and restaurant operators must move away from "transactional" employment and redesign their "reward architecture." This involves making feedback cycles shorter (within 24 hours), increasing schedule predictability to reduce stress, and mapping out clear, tech-integrated growth paths. By making the effort-to-reward ratio visible and consistent, hospitality brands can re-engage a generation that seeks purpose and stability over mythical long-term career promises.

Expedia Group’s $500 million acquisition of Tiqets in late 2025 signals a definitive shift toward owning the entire guest journey through the "Experience Economy." This article breaks down why hotels must move beyond being mere accommodation providers to becoming urban adventure hubs and curators of memories. By integrating seamless, personalized experiences into the digital checkout and check-in flows—similar to how OTAs are now doing—hotels can capture a 20% annual growth in the tours and activities segment. Ultimately, the lesson from this deal is clear: the future of profitability lies in controlling the full travel funnel and turning every guest stay into a frictionless, bundled, and highly shareable journey.

The rise of "coffee parties" in Spain represents a structural shift in leisure, where younger generations are trading traditional nightclubs for early-morning events that blend exercise, specialty coffee, and social connection. Driven by a post-pandemic focus on wellness and "clean dopamine," these events offer a high-value, hangover-free alternative to the dark, alcohol-driven club scene. For hospitality professionals, this trend serves as a wake-up call to rethink experience design and ancillary revenue, moving away from late-night consumption toward curated daytime activities that align with the productivity and authenticity values of the 20 to 30 age demographic.

Moving beyond the noise of traditional retail discounts, this update announces two major milestones for the Madrid hospitality community in 2026. First, an exclusive cocktail event during FITUR on January 22nd will bring together over 200 hotel professionals for high-level networking focused on ancillary revenue and tech integration. Second, the Global Revenue Forum Madrid 2026 (#GRFMAD26) has revealed its keynote speaker, Sam Gratton, who will lead a session on improving public speaking and communication for managers. With a focus on commercial leadership and holistic revenue strategy, these events are designed to future-proof the industry through practical tools and intentional networking rather than generic panels.

This edition marks a strategic turning point for Hospi•Tech•lity as it transitions toward a more personal and practical approach focused on day to day hospitality strategy. Highlighting the launch of the new Torres Hospitality Consulting website, the update reaffirms a commitment to delivering sharp business ideas with real impact on ancillary revenue and cross departmental alignment. With a focus on the upcoming Global Revenue Forum Madrid 2026, the newsletter invites professionals to move beyond theory and embrace a collaborative journey centered on modern KPIs and future focused commercial performance.

Los avances tecnológicos han hecho que sea muy fácil ofrecer servicios complementarios y brindar experiencias sin interrupciones centradas en el móvil. Integrar herramientas de upselling en sitios web y apps para sugerir mejoras de habitación, tratamientos de spa o recorridos locales es ahora sencillo. Las aerolíneas ganaron más de 109.500 millones de dólares en ingresos complementarios en 2022, lo que muestra el enorme potencial de esta estrategia. Alimentos y bebidas, salud y bienestar y experiencias locales son áreas particularmente lucrativas para los hoteles. Para Pablo torres, una de las herramientas más poderosas es el uso de datos para crear ofertas hiperpersonalizadas según las preferencias de cada huésped.

Resumen breve

Suggestiva upselling y cross-selling debe ser realizada por cualquier empleado en contacto con el cliente. Aplicar upselling en solo el 10 % de habitaciones puede aumentar el revpar entre 1,5 % y 2 %, y hasta 22 % en alimentos y bebidas. En hoteles urbanos el impacto es menor porque los gastos extras corren a cargo del cliente. La formación del personal y los programas de incentivos son claves para motivar ventas coherentes. El recepcionista pasará de tareas administrativas a embajador de marca, centrado en servicio y relaciones.