Libro

The Empire State Building’s financial success, where nearly 30% of revenue comes from non-office sources, provides a masterclass in strategic asset monetization for the hospitality industry. This article explores how hotels can emulate this "vertical revenue" model by shifting focus toward Total Revenue per Available Room (TRevPAR) and other advanced metrics like F&B RevPOR and RevPASM. By treating every square meter as a strategic opportunity—turning rooftops into experience zones or conference rooms into flexible lounges—hotels can reduce their dependency on room rates alone. Ultimately, the goal is to "sweat the assets" and build a resilient business model that thrives by identifying and monetizing its own version of an "observation deck."

Descubre el nuevo libro de Pablo Torres y expertos sobre ingresos adicionales en hoteles y más. aprende tácticas prácticas con más de 100 casos reales que transformarán tu estrategia. desde ia y automatización hasta experiencias personalizadas basadas en datos. ideal para revenue managers, gerentes y emprendedores que buscan crecer. sumérgete en esta guía de 5 estrellas y revoluciona tu negocio hospitality.