How the Upcillary Program increased ancillary revenue by +324% at the reception of the Hotel Port Alicante City & Beach, flagship hotel of the Port Hotels group.
ACTIONS
1Situation diagnosis
-Sales audit at reception
-Review of existing upselling processes
-Review of existing upselling processes
2Consulting with the internal team in charge of the project to align objectives
3Team Formation
-Group sessions on suggestive selling
-Individual coaching
-Individual coaching
4Monthly monitoring and results analysis
-Continuous measurement of ancillary revenue
-Process adjustments according to KPIs
-Process adjustments according to KPIs
RESULTS
+324%
average increase in ancillary revenue since the start of the program
94%
accommodation upsell increase
100%
from the reception team trained in suggestive selling
"The results at Port Alicante gave us the confidence to bring the Upcillary Program to the rest of our hotels. It has proven that sales at reception can become a real revenue driver."
— Port Hotels
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