This book has opened my eyes to the endless opportunities for generating additional income in hotels. Featuring innovative strategies and many real-life case studies, each page is filled with easy-to-implement ideas. I'm eager to put several of them into practice to improve results. A must-have for any industry professional!

An essential guide for those of us who work in tourism marketing, like me. Although it can also be applied to other sectors such as retail, it's a clear and easy-to-read book that focuses on the fundamentals and provides strategies that really work because large companies are already implementing them. The author shares his extensive knowledge in a fun and easy-to-understand way for all audiences. It's a quick read and provides a lot of value.

It's much more than a guide to ancillary revenue; it's a complete shift in perspective on how to manage businesses in the hotel industry. Through practical examples and clearly explained strategies, I learned that ancillary revenue not only benefits businesses but also transforms the customer experience. Each chapter is designed to inspire while providing concrete tools that can be implemented immediately. Furthermore, the focus on personalization and technology allowed me to identify business opportunities I had previously overlooked. I was also impressed by how the author simplifies complex concepts, making them accessible to any professional, regardless of their level of experience in the field. This book not only changes the way we operate, but also challenges us to think differently. And once you get started, you begin to realize how many revenue streams were waiting to be exploited. I recommend it to both beginners and experts looking to modernize their strategies and stay competitive in a market as dynamic as ours. It's definitely an indispensable reference for any revenue or management professional.

Very interesting and practical. It clearly explains how hotels can generate more revenue without relying solely on bookings, drawing on ideas from industries like airlines and cruises. The best part is that it's not limited to theory; it provides real-life examples and case studies that make everything easy to understand and apply. If you work in the sector and want to improve profitability, it's definitely worth reading.

As a Hotel Profit Management enthusiast, I've been following Pablo Torres on social media for a while and consider him a true reference. The field of ancillary revenue in hotels remains underexplored and undoubtedly represents a significant source of profit. In his book, Pablo shares his vision of the ancillary mindset and offers practical and valuable advice based on his extensive experience. As a professional, I highly recommend him.