Pricing in hospitality hinges on balancing price and value. Customers pay two dollars for coffee until Starbucks charges four and they don't flinch. dynamic room rates from season to season reflect perceived value, not just cost. revenue management systems guide pricing but savvy pros adjust for inflation and trends. luxury diners queue for a thousand-dollar steak because experience outweighs price concerns.

Hospitality education often stops at theory and lectures feels disconnected. Traditional internships funnel every student to the front desk ignoring other roles. Soft skills like adaptability and communication remain underdeveloped in classrooms. Practical experience across kitchens, marketing and events builds real confidence. Partnerships between schools and industry bring curricula to life and bridge the gap.

Dublin's Temple Bar pints climbed in price as the night wore on, revealing a missed F&B opportunity. most restaurants still serve static menus despite QR tech that can flex rates instantly. diners would gladly pay more on weekends and save during quiet weekday lunches. real-time pricing could sharpen profits and draw bargain hunters at off-peak hours. ready to watch your favorite bar's menu evolve with demand?

Ai at the drive-thru may nail orders but miss the warmth customers crave. software works nonstop without error, yet can't listen or empathize. authentic staff engage diners, spark loyalty and earn rave reviews. Empathic employees drive extra sales that bots can't replicate. show your caring side and your role remains irreplaceable.

Hereby starts my newsletter, a space where I will be sharing my thoughts and reflections about hot topics from the industry I love: hashtag#tourism. I'll mainly […]

Discover how good inventory distribution can boost your revenue. Learn how to rename your rooms to make them irresistible. Be inspired by examples like Villa Agrippina and its "Supreme Room with Private Jacuzzi." Optimize rates based on demand and attract all types of guests. Make your hotel a success by taking care of every detail of your inventory.

The first international forum for high-level consulting in Alicante brought together leaders in tourism and innovation. Debates on European funds, the green transition, and digitalization marked the day. Roundtable discussions highlighted the power of data and public-private collaboration. Experts in tourism technology, human resources, and sustainability shared challenges and opportunities. Don't miss the conclusions that will define the future of tourism on the Costa Blanca.

2023 brings a more discerning European traveler—shorter stays and budget-conscious choices. Asian markets, especially China, will emerge as pent-up demand meets high spending power. “Old school is the new new school” as proven tactics meet post-pandemic innovation. my top resolution: supercharge ancillary revenue with fresh bundles and upsells. discover how to navigate this VUCA world and drive total revenue management.

occasional ota group bookings slip under the radar as multiple individual reservations. This practice bypasses your group policies on deposits, restrictions and cancellations. should you enforce stricter ota rules for stays of xx rooms or more? remember, otas drive massive traffic that independents can't match alone. use their reach wisely—then convert those guests to loyal direct bookers.

Online reviews now rule pricing—your reputation drives rate power. Studies show a one-point rise in review scores can boost prices by over 11%. negative reviews? don't slash rates—fix the issues and keep prices steady. use reputation data alongside competitors and demand insights for “reputation pricing.” Integrate reputation tools with your RMS to track feedback and update rates seamlessly.

Hospitality faces a talent crunch after the great resignation shook up expectations. today's workforce values feeling appreciated, strong team bonds and true work–life balance. Offering flexible schedules, honest coffee-chats and on-site housing can win back staff. cultivate a positive culture—ditch burned-out kitchens and embrace real conversations. adapt now or miss out on 2023's tourism boom—your team is your greatest asset.

Evolve revenue management into customer-centric strategies that span the entire guest journey. Combine revenue management with customer care to craft personalized experiences, not pushy upsells. Focus on value-added add-ons that create memories, so guests gladly spend more. Leverage distribution technology and real-time insights to optimize market share and pricing fairness. Discover how top revenue managers are turning numbers into unforgettable stays—read the full article.

RevPAR alone no longer tells the full story—distribution costs eat into every booking. today's “profit managers” weigh acquisition expenses on OTAs, wholesalers and direct channels alike. direct bookings boost margins but demand real investment in marketing, teams and tech. Success lies in a data-driven balance: run some segments in-house, outsource others strategically. find that sweet spot where all channels contribute profitably, and everyone wins.

Post pandemic revenue management demands new tools beyond historical data. Today's rms with ai and ml adapt rates in real time to current demand. Smart revenue managers use 2019 as a baseline but focus on pickup data. Complete tech ecosystem—rate shopper, meta search optimization—boosts performance. Discover how these innovations can optimize your hotel's revenue today.

Expedia's open world marketplace may suit a few but adds little value for most. many hotels have boosted direct bookings and strengthened their own marketing. Joining open world often means hefty commissions for sales you already secure online. some independents will join for visibility or because they feel they must. Focus on your own channels where you control margins, guest data and brand loyalty.

Staff shortages are crippling the hospitality industry, with 16,000 vacancies this year. Many bars and hotels are facing a critical shortage of waiters and cleaners. Technology and automation are emerging as solutions to optimize operations. The pandemic has accelerated the departure of professionals and is opening the door to innovation. Discover how to turn this talent crisis into a strategic opportunity.

Unbundling has arrived in hotels: Hilton no longer cleans your room unless you ask. Just as airlines charge for choosing a seat or checking a bag, we'll soon pay for a view, a balcony, or a shower. This change doesn't reduce the base price, but rather gives us more control over what we really need. The strategy points to a future where every extra is optional and tailored to your taste. Discover how this revenue trend can redefine the hotel experience.

Travel abroad no longer requires authorization since May 17, although Spain remains in amber. British consumers are confused by the different regulations and are avoiding destinations with quarantine and multiple tests. Some high-income groups will travel despite the restrictions and opt for last-minute bookings. Experts such as Paul Charles and Pablo Torres believe the Balearic Islands could enter the green zone before the peninsula if vaccinations accelerate. Offering personalized packages, flexible bookings, and highlighting safety measures are key to attracting tourists.

Discover the fifth F&B roundtable moderated by Pablo Torres and organized by Inturea. Four experts reveal their keys to planning bars, HR, finance, and events. From SWOT analyses to stop/start/continue systems, every detail counts. Learn from Carlo Proverbio, José Contreras, Luis Manuel Rivera, and Angelo Vassallo and boost your business. Are you going to miss it? Read the full article and transform your F&B strategy.

Discover the fifth F&B roundtable moderated by Pablo Torres and organized by Inturea. Four experts reveal their keys to planning bars, HR, finance, and events. From SWOT analyses to stop/start/continue systems, every detail counts. Learn from Carlo Proverbio, José Contreras, Luis Manuel Rivera, and Angelo Vassallo and boost your business. Are you going to miss it? Read the full article and transform your F&B strategy.

This new roundtable discusses the digitalization of tourism SMEs and their current challenges. Join us on April 22 at 5:00 PM with experts from Roiback, LYBRA, Hub OS, and RoomRaccoon. Discover how virtual reality and data are transforming the travel experience. Learn practical cases of booking automation, online payments, and innovative tools. Don't miss the keys to taking your SME to the next level in the midst of the digital revolution.

Discover the new roundtable discussion on bars and trends by TSA Solutions and Inturea. On Thursday, March 25th at 5:00 PM, experts such as Ramón Centaño and Carlo Proverbio will share their insights. Learn about initiatives such as Take a Restaurant and Maca de Castro's km 0 initiative in Palma. Explore how digitalization and local produce are reinventing the dining experience. Don't miss the keys to adapting your bar after the pandemic and connecting with your audience.

Suggestive upselling and cross-selling should be carried out by any customer-facing employee. Upselling in just 10 rooms can increase RevPar by between 1.5 and 2 in food and beverages, and up to 22 in food and beverages. In urban hotels, the impact is less significant because the extra costs are borne by the customer. Staff training and incentive programs are key to motivating consistent sales. The receptionist will move from administrative duties to brand ambassadors, focused on service and relationships.

The sixth roundtable discussion, "Restauration II," by TSA Solutions and Inturea, is here. This Thursday, February 11, at 5:00 PM, Óscar Carrión, Marta Panareda, Ismael Alonso, and Fabien Drogue will share their key points. They will debate real strategies to innovate your business model and improve the customer experience after COVID. Discover how to manage change, boost delivery, and take care of your team's emotional well-being. Don't miss it: get inspired and take your restaurant to the next level.