On April 2nd, during Smart Travel News Inspire 2025 in Madrid, the arrival of the Global Revenue Forum in the Spanish capital was officially presented. The event, which will be held simultaneously on July 4th in Madrid, Paris, and Amsterdam, is a must-attend event for hotel industry professionals committed to profitability, sustainability, and the strategic value of data.
For over a decade, the Global Revenue Forum has established itself as a benchmark event in European capitals. Now, thanks to Cristina Blaj, founder and CEO of Open Revenue Consulting, and Pablo Torres, director of Torres Hospitality Consulting, Madrid will host this event for the first time, with the aim of creating the largest national community focused on profitability, marketing, and sustainability in the sector.
With more than 60 speakers and an expected attendance of over 300, the event will feature three simultaneous panels throughout the day, covering topics such as real estate, direct sales, loyalty, OTAs, social media, sustainability, and more.
Furthermore, the Global Revenue Forum Madrid aims to become the first hotel industry event in Spain with the goal of achieving zero waste, aligning itself with the new legislation on food waste.
