Pricing Strategy and Revenue Management
- What your Room Rate gap says about your Hotel strategy — what the gap between your average rate and that of your compset reveals.
- Geo-Based Hotel Pricing: A Bold Revenue Strategy or an Ethical Quagmire? — Prices based on guest location: opportunity or reputational risk.
- Is offering differentiated hotel pricing based on the geographic location of the guest a viable revenue management approach? — the expanded debate on geographic pricing.
- Is Rate Parity still “The Law of the Land”? — the actual state of tariff parity today.
- A deep dive into the ongoing battle against rate discrepancies in Hotel distribution — why tariff discrepancies persist between channels.
- Reputation pricing: Using your hotel's reputation to increase rates — how your online reputation can support higher rates.
- How to optimize hotel revenue when rates are at their limit — revenue levers beyond raising prices.
- Beyond the overnight: Why hourly hotels need a differentiated approach — revenue management for the hourly hotel model.
Distribution, OTAs and Channels
- Should hoteliers forget about direct online distribution and use the OTAs as their exclusive distribution channel? — Direct vs. OTAs, the false dilemma.
- Should hoteliers allow group bookings via the OTAs? — risks and benefits of opening groups to OTAs.
- Is Expedia's Last-Minute Deals a Good Deal For Hotels? — the real cost of last-minute deals.
- Is Expedia's new technology platform going to help or hurt hoteliers? — what changes for the hotelier with the new platform.
- How to build your pricing strategy in today's reality? — foundations for building a realistic pricing strategy.
- 2023 and the tale of two giants: The dynamic evolution of Airbnb and Booking.com — how the two major distribution players evolved.
Ancillary Revenue, Upselling and Cross-Selling
- What can you learn about Ancillary Revenue from the Empire State Building? — a lesson in monetizing spaces outside the sector.
- If it's All-Inclusive…Why Ancillary Revenue belongs in Resorts? — ancillary revenue even in the all-inclusive model.
- Harnessing airline strategies to boost Hotel ancillary revenue — what hotels can copy from airlines.
- Enhancing ancillary revenue: Hotels can unlock new opportunities by empowering customer-facing staff — contact personnel as an additional revenue engine.
- The art of suggestive selling: How well-trained staff boost hospitality revenue — well-trained suggestive selling, more income per stay.
- The art of suggestive selling: How waiters can boost F&B revenue — the same technique applied to the dining room and restaurant.
- Suggestive selling is essential in upselling and cross-selling. — why suggestive selling works better than discounting.
- Money making lobbies — the lobby as an entrance space, not just a passageway.
- Maximizing Revenue Through Inventory: From Steak to Suite Plus Seat — inventory management applied beyond the room.
Revenue Management: Strategy and Mindset
- The Revenue-Occupancy Myth — why more occupancy doesn't always mean more revenue.
- «From guests to growth: Why today's Hotel Revenue strategy needs to evolve» — towards a revenue strategy focused on growth.
- The hidden Revenue killer in Hotels? distraction — the hidden cost of a lack of focus in the revenue team.
- Evolving from managing revenue to maximizing profit… How do you measure it? — shifting from managing revenue to maximizing profit.
- Unlocking Revenue Potential Through Guest-Centric Hospitality — the revenue that is unlocked by putting the guest at the center.
- Revenue management & customer satisfaction: friends, foes, somewhere in between? — the tension between optimizing revenue and guest satisfaction.
- How Revenue Management can unlock hidden profits in the beauty industry — revenue management applied outside the hotel.
- The Future of Revenue Managers in the Age of AI Co-pilots: Evolution, Revolution or Goodbye Revenue Managers? — how the role of the revenue manager changes with AI.
- The Dopamine strategy: Neuroscience as your next Revenue Management advantage — what neuroscience says about host decision-making.
- Feeling is the new forecasting: Emotional intelligence as a strategic edge for Revenue Managers — emotional intelligence as a competitive advantage in forecasting.
- What Revenue Managers can learn from Cliff Weitzman's success: From dyslexia to disruption — a story of overcoming adversity applied to revenue management.
Global Revenue Forum Madrid and Industry Events
- Black Friday Deals? Meh. Let's talk about the real bargain: Global Revenue Forum Madrid 2026 — the next edition of the Global Revenue Forum Madrid.
- Madrid will host the Global Revenue Forum for the first time, a key event on hotel profitability. — the announcement of the event's arrival in Madrid.
- The Global Revenue Forum Madrid promises to be the first 'Zero Waste Event'… — the event's commitment to sustainability.
- "Keys to communicating with impact and optimizing the future of Revenue and Profit." Conor Neill, Keynote Speaker — a preview of Conor Neill's keynote.
- "Keys to communicating with impact and optimizing the future of revenue." Conor Neill at the Global Revenue Forum Madrid 2025 — more details of Conor Neill's presentation.
- Global Revenue Forum lands in Madrid for the first time — first coverage of the forum's arrival in Madrid.
- Why events are revolutionizing the world of travel and their impact on hotel revenue management — how major events transform revenue management.
- The Global Revenue Forum Expands to Madrid and Amsterdam, Broadening its Reach in Key European Markets — the European expansion of the forum.
- REVENUE FOR BREAKFAST: Bedsrevenue and Teduka Tourism Training Roadshow in Portugal — chronicle of the training roadshow in Portugal.
- The value of new digital trends, at the '1st International Forum on High Consulting' — summary of the forum on digital trends.
- Happy New Year! Top revenue leaders' prophecies and resolutions for 2023. — industry predictions for the year.
Talent, Leadership and Teams
- «Detach and Lead» Jocko Willink's #1 lesson for Hospitality professionals — leadership with emotional distance, applied to the hospitality industry.
- Unlocking potential, what Hotel Managers can learn from coaching philosophy — coaching applied to the management of hotel teams.
- Hotel Sales & Marketing Coaching — specific coaching for sales and marketing teams.
- Interview with Pablo Torres, Hospitality Consultant — interview about revenue and hotel consulting.
- Master additional revenue with SiteMinder expert Pablo Torres — Spanish version of the same interview.
- Beyond blame games: Why outsourcing is a collaborative problem-solving strategy — how to manage outsourcing without falling into conflict.
- Tech is Robin, You Are Batman: The dynamic relationship between technology and talent in the hospitality industry — technology as a support for talent, not its substitute.
- To tip or not to tip, that is the question (in the hospitality industry) — the debate about tipping in the hospitality industry.
- The power of a well-trained team: customer satisfaction, stellar reviews, and the price premium — how team building translates into better rates.
- Back to basics: the Importance of Basic Customer Service in the Hospitality Industry — why the basics of service continue to make a difference.
- Meaningful innovation, or technology for technology's sake? — how to distinguish useful innovation from superfluous technology.
- The hospitality industry's battle: Navigating the current challenges in finding talent — the challenge of attracting talent to the sector.
- If you pay peanuts, you get… — the relationship between wages and quality of service.
- How much is too much? And who are you to decide it? — limits and criteria in team management.
- Students desert hospitality schools. How much longer are we going to keep doing nothing about it? — the crisis of vocations in hospitality schools.
- Homeless hotel staff. Have we learned nothing? — a critical look at the conditions of hotel staff.
- Top challenges with Human Capital in 2023 — the major challenges for people in the sector for that year.
- How Training Hotel Staff Can Boost Your Business — the return on investment in team training.
- Scrumming for success: How hotel teams can score big with Rugby values — rugby values applied to hotel teamwork.
- Tech-Savvy Hospitality Staff: The key to a superior guest experience. — why the team's digital fluency improves the experience.
- From Chef José Andrés, to Swiss Hotel Schools and back to you — leadership lessons from haute cuisine and Swiss training.
Industry Trends and Guest Behavior
- From groceries to guest experiences: Can the Erewhon hype be replicated in the hospitality business? — what the hospitality industry can learn from the Erewhon phenomenon.
- Beware the rise of the “Wallet Zombie”…and how Hotels can thrive despite them — the new guest profile that spends more cautiously.
- From IT companies to Towels: Why Hospitality needs a culture shift now — what the hospitality industry can learn from the culture of other industries.
- Are we witnessing a structural shift in how young people experience leisure? — how leisure activities are changing for new generations.
- Are we witnessing a structural shift in how young people experience leisure? — expanded version of the same generational analysis.
- Standing out in a sea of beds: Why differentiation is key for hotels in a competitive market — how to differentiate yourself in a market saturated with supply.
- The Economics of branded residences: unveiling the lucrative fusion of real estate and prestigious brands — the branded residences business.
- The financial impact of Paris 2024 Olympics and Germany's Eurocup 2024 based on historical data — what real impact do major sporting events have on hotel revenue.
- Tourism in Spain: Beyond the numbers, an evolving history — the evolution of Spanish tourism beyond the statistics.
- Will there really be a shortage of professionals in the hotel sector? — an early analysis of the talent shortage in the sector.
- Keys for small chains and independent hotels to face 2024 — revenue keys for small and independent chains.
Food and Beverages: Revenue in the Restaurant Industry
- Gastronomic trends, beyond restaurants — where the food business in the hospitality industry is headed.
- Mastering the menu: How engineering, BCG Matrix, and dynamic pricing boost restaurant profits — menu engineering and dynamic pricing for greater profit.
- The endless possibilities of creative menus in Restaurants — creativity in the menu as a lever for income.
- Total Revenue Management in Food and Beverage and Spa — TRM applied to F&B and spa.
- Strategic Planning in Food and Beverages — strategic planning of the F&B department.
- How to approach strategic food and beverage planning — another look at how to plan F&B with a revenue-based approach.
- Service charge vs tips vs resort fees — differences between the various surcharges and their impact on revenue.
Culture, Community and Reflections from the Sector
- Applying the learnings from J. Collins' “Good to great” into the Hospitality industry — business management lessons applied to the hospitality industry.
- Debate on the digitalization of SMEs in tourism — the digital challenge for small tourism businesses.
- Bars as a symbol of identity in our culture — the social and cultural role of bars in Spain.
- Daily room cleaning – or not – is another step in the disaggregation of services. — the debate on unbundling services and its impact on revenue.
