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In hospitality, growing ancillary revenue isn't just about pricing or sales tactics—it's about building team confidence. Many missed upsell opportunities stem from self-doubt, not lack of strategy. By shifting mindsets, empowering staff to believe in the value they offer, and creating safe spaces to practice and grow, hotels can transform internal confidence into external revenue. Confidence sells—silence doesn't.

The main idea is that in hospitality, true revenue growth—especially in ancillary services—comes not from nonstop hustle, but from intentional, focused, and thoughtful actions that create meaningful guest experiences and empower teams to work with purpose, not pressure.

James Hoffmann's journey—from a casino croupier to world barista champion and successful coffee entrepreneur—serves as a powerful example for hospitality professionals dreaming of launching their own ventures. His story highlights the importance of starting with curiosity, learning continuously, building visibility, partnering wisely, avoiding burnout, solving real problems, and staying grounded in purpose. True success doesn't come from overwork or following a rigid startup formula, but from combining passion, strategy, and sustainability to create a business that is meaningful, impactful, and built to last.

Madrid hosted the first edition of the Global Revenue Forum with more than 250 industry professionals. Discover simultaneous presentations on AI, loyalty, total profit, and sustainability. Don't miss key insights from panels on distribution and digital marketing. Learn to optimize your direct channel, packaging, and data integration. Get inspired with high-level networking and revolutionize your revenue management strategy.

James Hoffmann's journey offers a powerful blueprint for hospitality professionals who aspire to build meaningful, sustainable businesses. His success wasn't about perfection or fame—it was rooted in deep curiosity, a willingness to learn, and a commitment to working smart, not hard. By immersing yourself in your current role, making yourself visible, collaborating with others, and avoiding burnout, you can lay the groundwork for a venture that lasts. True success comes from solving real problems, building systems that scale, and having a clear purpose beyond profit. In hospitality, lasting impact comes not from hustle, but from passion, strategy, and sustainability.

Coliving and flexliving shake up the old hotel model in exciting new ways. urban nomads find home, office and community all in one place. Shared kitchens, smart tech and flexible leases turn stays into experiences. these trends proved their strength by adapting faster than hotels during the pandemic. ready to explore a lodging revolution where you live, work and connect seamlessly?

Discover the tsa solutions and inturea roundtable on future trends in the restaurant industry. Patxo de Toro, Eduardo Serrano, Eva Sierra Carballo, and Alessio di Gaetano will share their ideas. Learn how delivery, home automation, and the digital menu are reinventing the dining experience. Explore why dark kitchens and online reservations are here to stay at all levels. Don't miss it on Thursday, March 11th at 5:00 PM and read the full article for all the details.

Discover HotelTrends Andalusia on June 13 in Marbella, a unique gathering for hoteliers. Experts will discuss direct online and offline channels and share key tools. Experience the Amare by Hotelverse & Paraty Tech business case with an immersive digital twin. Network during the coffee break and connect with leaders such as Juan José Gallego and Iciar Gatell. Close the day with a roundtable discussion on the future of hotel distribution.

Geobased pricing sparks heated debate in hospitality—are location surcharges smart or shady? experts weigh in on stark ota rate gaps—san francisco guests paying up to $500 more per night. some argue it's savvy segmentation, others warn of eroded trust and brand damage. learn why ai-driven one-to-one pricing could replace blunt geo tactics. dive into the full discussion and decide if geopricing belongs in your revenue playbook.

meet Pablo torres, the hospitality expert turning ancillary revenue into pure profit. discover how his journey from front desk to global consultant shaped his new book's insights. learn why hotels can increase revenue by 50% with creative upsells, from spas to coworking lobbies. uncover the fail-proof steps: audit your assets, research trends and build a clear ancillary plan. ready to transform every square meter of your property into a money-making machine? record your guide!