mantenimiento

As the hospitality industry faces rising costs and evolving guest expectations, relying solely on traditional revenue sources like room sales is no longer sustainable. Ancillary revenue—generated through personalised services, tech-driven offerings, and strategic partnerships—has become essential for improving profitability, enhancing guest satisfaction, and driving long-term success. By leveraging guest data, embracing mobile technology, and creating tailored experiences, hotels can unlock new revenue streams, differentiate themselves in the market, and build a more resilient business model.

As home technology surpasses what most hotels can offer, the future of hospitality lies not in trying to outdo gadgets, but in delivering exceptional, personalized experiences. Hotels that focus on tailored service, meaningful interactions, and unique local offerings—rather than competing on tech—can create unforgettable stays that truly differentiate them from the convenience of home.

Coliving has evolved into a mainstream housing solution in Spain, driven by rising housing costs, remote work, and a growing demand for community-oriented living. Offering private rooms with shared communal spaces, coliving appeals to young professionals, digital nomads, and single-person households seeking affordability and flexibility. Major cities like Madrid and Barcelona have become hotspots for coliving developments, supported by increasing investment and a focus on well-being and sustainability. Despite regulatory challenges, coliving continues to grow, redefining urban living by blending economic practicality with social connection.

Mastering Hospitality Ancillary Revenue is a practical guide designed to help hospitality professionals unlock new revenue streams beyond room sales. Drawing from over 20 years of industry experience, the book offers actionable strategies across 10 chapters—covering technology, personalization, staff training, marketing, and guest experience—to help hotels, restaurants, spas, and bars optimize profitability through effective ancillary revenue management.

Descubre el nuevo libro de Pablo Torres y expertos sobre ingresos adicionales en hoteles y más. aprende tácticas prácticas con más de 100 casos reales que transformarán tu estrategia. desde ia y automatización hasta experiencias personalizadas basadas en datos. ideal para revenue managers, gerentes y emprendedores que buscan crecer. sumérgete en esta guía de 5 estrellas y revoluciona tu negocio hospitality.

Los avances tecnológicos han hecho que sea muy fácil ofrecer servicios complementarios y brindar experiencias sin interrupciones centradas en el móvil. Integrar herramientas de upselling en sitios web y apps para sugerir mejoras de habitación, tratamientos de spa o recorridos locales es ahora sencillo. Las aerolíneas ganaron más de 109.500 millones de dólares en ingresos complementarios en 2022, lo que muestra el enorme potencial de esta estrategia. Alimentos y bebidas, salud y bienestar y experiencias locales son áreas particularmente lucrativas para los hoteles. Para Pablo torres, una de las herramientas más poderosas es el uso de datos para crear ofertas hiperpersonalizadas según las preferencias de cada huésped.

The belief that maximizing occupancy is the key to hotel success is outdated; instead, revenue managers should focus on strategic pricing to optimize revenue per available room (RevPAR) and overall profitability. By leveraging data-driven insights and modern revenue management systems, hotels can confidently increase average daily rates (ADR) without relying on full occupancy, attracting higher-value guests who spend more on ancillary services. This shift from occupancy-centric thinking to profit-oriented strategy is essential for long-term success in a competitive hospitality market.

Maximizing ancillary revenue in hospitality involves more than offering additional services—it requires a strategic, guest-centric approach that enhances the overall experience while increasing profitability. By leveraging data, personalization, innovative marketing, staff empowerment, and emerging trends like wellness and sustainability, hotels can unlock hidden revenue streams beyond room sales, strengthen guest loyalty, and gain a competitive edge in an evolving industry.

To maximize ancillary revenue, hotels must adopt strategic and personalized marketing approaches that go beyond traditional tactics. By leveraging social media, influencer partnerships, user-generated content, email marketing, and tailored promotions, hotels can effectively showcase unique experiences like spa treatments, local tours, and exclusive dining. These creative efforts not only enhance guest engagement and satisfaction but also drive meaningful revenue growth by positioning the hotel as a destination for more than just a place to stay.

Llega el ii congreso internacional sobre teletrabajo y nómadas digitales en Alicante. Alicante ya es un referente mundial para profesionales remotos y busca consolidar esa posición global. Ponentes como Maya Middlemiss o Gonçalo Hall compartirán casos de éxito y estrategias para atraer talento internacional. Además, habrá debates sobre ciudades inteligentes, coworking y coliving, con intervenciones de Antonio Peral y Marc Sanderson.

descubre la expansión del global revenue forum a madrid y ámsterdam el 4 de junio de 2025. evento líder en revenue, e-commerce, marketing y sostenibilidad que llega a dos capitales europeas. únete a expertos, líderes del sector y empresas top para compartir innovación y mejores prácticas. aprende a optimizar ingresos y rentabilizar tu hotel con talleres, paneles y networking de alto nivel. no te pierdas esta oportunidad única de llevar tu estrategia de revenue al siguiente nivel.

As the hospitality industry evolves, optimizing ancillary revenue—through both traditional services like spa treatments and in-room dining, and emerging streams like wellness programs, sustainable tourism, and retail—has become vital for profitability and guest satisfaction. By embracing personalization, leveraging guest data, adopting creative marketing, and continually refining offers based on performance and trends, hotels can deliver memorable guest experiences while unlocking significant revenue growth.

Marc Sanderson mostró la transformación de Málaga en un referente digital desde 2009. la escasez de suelo y los precios elevados desafían a los empresarios a innovar. Pablo Torres propone replicar sin copiar y aprovechar el espacio que ofrece Alicante. Diana Carrasco y Jean Baptiste Michel piden una ventanilla única para potenciar a los nómadas digitales.

Last-minute discounts can fill empty rooms but erode guest trust. savvy consumers notice last-minute slashes and push you toward otas. relying on heavy discounts hurts loyalty and punishes early bookers. better to offer bundles, flexible bookings and value-added perks. discover smarter strategies that boost revenue without devaluing your brand.

In hospitality, a guest-centric approach—driven by personalization, proactive engagement, emotional connection, and data insights—unlocks significant ancillary revenue potential. By anticipating guest needs and seamlessly integrating tailored offerings throughout the entire guest journey, hotels can enhance satisfaction, increase spend, and foster long-term loyalty, turning exceptional service into lasting profitability.

Effectively marketing ancillary services in hospitality requires a proactive, multi-channel approach that combines digital visibility, in-house engagement, strategic partnerships, and psychological pricing. By leveraging tools like social media, email segmentation, influencer collaborations, and real-time guest feedback, hotels can turn overlooked offerings into key revenue drivers—enhancing guest experience while maximizing profitability.

Maximizing ancillary revenue in hospitality depends on empowering staff—not just through training, but by fostering a guest-centric culture built on empathy, product knowledge, motivation, and technology. By equipping employees to recognize and act on personalized upselling opportunities with confidence and authenticity, hotels can enhance guest satisfaction while driving revenue. Investing in continuous learning, cross-department collaboration, and meaningful incentives turns team members into engaged brand ambassadors and key revenue contributors.

Hyper-personalization, powered by real-time data and AI, is set to transform hospitality in 2025 by enabling tailored guest experiences that boost satisfaction, loyalty, and revenue. By leveraging guest insights to deliver customized services, targeted upsells, and dynamic pricing, hotels can drive ancillary income and operational efficiency. Embracing this trend is essential for staying competitive and unlocking long-term growth—something that will be at the heart of discussions during the upcoming Global Revenue Forum – Madrid, on June 4, 2025.

madrid se viste de gala el 4 de junio de 2025 con la llegada del global revenue forum. líderes en revenue management, marketing y sostenibilidad de amsterdam, parís y madrid conectan en simultáneo. descubre cómo la ia y la tecnología están redefiniendo la rentabilidad hotelera. disfruta de una noche de lanzamiento en el hotel emperador durante fitur con cocktail dinner exclusivo. no te pierdas esta oportunidad única para impulsar tu estrategia y hacer networking de alto nivel.

See why location-based pricing fits right into classic segmentation strategies. By tuning rates to local purchasing power, you match demand elasticity perfectly. affluent markets can support premium pricing, while competitive rates boost weaker regions. with clear communication and added perks, you avoid fairness concerns. leveraging analytics and tech ensures a seamless, customer-friendly rollout.

Applying Alex Hormozi’s business growth principles to hotel direct sales can significantly boost revenue by focusing on visibility, clarity, social proof, personalization, and consistent execution. Instead of relying solely on pricing or OTA strategies, hotels can increase conversions and guest engagement by simplifying offers, showcasing real guest experiences, tailoring promotions, capturing attention quickly, and training teams to confidently handle upsells and rejections. With the right mindset and tools, direct sales can become a sustainable and powerful revenue engine.

Applying Rory Sutherland’s behavioral science principles to hospitality reveals that increasing ancillary revenue is less about discounts and more about perception, emotion, and experience. By focusing on psychological triggers like FOMO, exclusivity, surprise, and perceived value, and by removing friction from the guest journey, hotels can reframe offers as emotionally compelling experiences. This approach not only drives higher conversion and guest satisfaction, but also builds long-term loyalty and revenue without lowering prices.

madrid se viste de gala el 4 de junio de 2025 con la llegada del global revenue forum. líderes en revenue management, marketing y sostenibilidad de amsterdam, parís y madrid conectan en simultáneo. descubre cómo la ia y la tecnología están redefiniendo la rentabilidad hotelera. disfruta de una noche de lanzamiento en el hotel emperador durante fitur con cocktail dinner exclusivo. no te pierdas esta oportunidad única para impulsar tu estrategia y hacer networking de alto nivel.

Upselling in hospitality is most effective when it taps into guest psychology—specifically using FOMO, exclusivity, and scarcity to create urgency, increase perceived value, and drive action. By framing offers as unique, limited, and highly desirable, hotels can enhance guest experiences and increase ancillary revenue in a way that feels personal and compelling rather than pushy.