Next Thursday, June 13, Hotel El Fuerte in Marbella will host Hoteltrends Andalucía, an exclusive event for hoteliers, organized by Hotelverse and Paraty Tech, in collaboration with Fideltour, Flexmyroom, and IDeaS.
The event will offer a series of activities designed to provide attendees with a comprehensive overview of the innovations and challenges facing the hotel industry today. It also promises to be an essential platform for exploring the latest trends in hotel distribution and technology.
The day will begin with a roundtable discussion titled "Online and Offline Direct Channels: Challenges and Tools," which will focus on the challenges facing direct sales and the resources currently available to overcome them. Industry experts will discuss the strategies needed to optimize these and other hotel distribution channels.
Afterwards, attendees will enjoy a coffee break, an opportunity to network, establish contacts, and forge valuable collaborations and synergies.
Likewise, one of the program's highlights is the presentation of the "Amare by Hotelverse & Paraty Tech Business Case." This case study illustrates how the synergies between these two eminently technological companies have led to the successful implementation of innovative solutions, such as the immersive booking process through the use of digital twins, significantly improving the customer experience and operational results.
The day will conclude with a second roundtable discussion, entitled "The Future of Hotel Distribution," which will bring together various experts in this field to constructively discuss emerging trends and forecasts for the sector's development in the coming years.
At Paraty Tech, we are very proud to once again be part of an event like this, crucial for the industry, which has been able to bring together such diverse hotel profiles as Juan José Gallego of Soho Boutique Hotels, Iciar Gatell of Holiday World, Mano Soler of Les Roches, Guillermo Laguna of Marbella Club, Tamara Amore of ONA Hotels, Iván Corzo of Alanda Hotel and Pablo Torres, who repeats his experience as a luxury moderator.
Our commitment to innovation and excellence in hotel technology drives us to regularly launch initiatives of this nature, for which we often rely on our loyal partners and the input of industry leaders to provide solutions that respond to the real needs of hoteliers.
"Hoteltrends Andalucía" is a must-attend event for those interested in staying at the forefront of trends in hotel distribution and technology. You can secure your spot right up until the day of the event.
We look forward to the participation of all attendees and are confident that the discussions and presentations will contribute significantly to the development and optimization of the hospitality sector.
