Creation and development of training and mentoring sessions for the digitalization of the tourism sector in the municipality of Benissa (Alicante).
Project 360 to improve the digitalization capabilities of the municipality's business owners and entrepreneurs (+100), with in-person and online training sessions and 1:1 mentoring.
ACTIONS
1Digitalization of the destination's tourism activity
-Initial consulting & auditing
2Diagnosis
-Improving the positioning and strengthening the competitiveness of the destination through a digital maturity diagnostic program
3Promoting the sustainable development of the destination in its three aspects: environmental, economic and sociocultural
-Execution of training and mentoring actions
4Taking advantage of the opportunities offered by the rapid adoption of ICTs by tourism demand
-Creation and delivery of educational content, dossiers, audiovisual material and training guides
