There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications. Just to clarify for the non-revenue management […]
Last-minute discounts can fill empty rooms but erode guest trust. Savvy consumers notice last-minute slashes and push you toward others. Relying on heavy discounts hurts loyalty and punishes early bookers. better to offer bundles, flexible bookings and value-added perks. discover smarter strategies that increase revenue without devaluing your brand.
See why location-based pricing fits right into classic segmentation strategies. By tuning rates to local purchasing power, you match demand elasticity perfectly. Affluent markets can support premium pricing, while competitive rates boost weaker regions. With clear communication and added perks, you avoid fairness concerns. Leveraging analytics and tech ensures a seamless, customer-friendly rollout.
Discover how Pablo Torres and Siteminder help you generate revenue beyond your rooms. Learn how to monetize lobbies, spas, and even coworking spaces with practical strategies. Use technology and real-time data to offer personalized upsells that delight your guests. Train your team to identify upsell opportunities in every interaction. Dive into "Mastering Upsells" and transform your hotel into a profit-making machine.
Diversifying distribution channels is vital for profitability and brand power. Otas boost visibility but high commissions erode margins and guest data. Direct bookings offer upsell, cross-sell, loyalty and lower acquisition costs. Nurture direct channels with marketing, loyalty programs and personalization. Strike the right balance: use otas for reach, direct for long-term success.
Discover HotelTrends Andalusia on June 13 in Marbella, a unique gathering for hoteliers. Experts will discuss direct online and offline channels and share key tools. Experience the Amare by Hotelverse & Paraty Tech business case with an immersive digital twin. Network during the coffee break and connect with leaders such as Juan José Gallego and Iciar Gatell. Close the day with a roundtable discussion on the future of hotel distribution.
Discover the tsa solutions and inturea roundtable on future trends in the restaurant industry. Patxo de Toro, Eduardo Serrano, Eva Sierra Carballo, and Alessio di Gaetano will share their ideas. Learn how delivery, home automation, and the digital menu are reinventing the dining experience. Explore why dark kitchens and online reservations are here to stay at all levels. Don't miss it on Thursday, March 11th at 5:00 PM and read the full article for all the details.
Geobased pricing sparks heated debate in hospitality—are location surcharges smart or shady? experts weigh in on stark ota rate gaps—san francisco guests paying up to $500 more per night. some argue it's savvy segmentation, others warn of eroded trust and brand damage. learn why ai-driven one-to-one pricing could replace blunt geo tactics. dive into the full discussion and decide if geopricing belongs in your revenue playbook.
meet Pablo torres, the hospitality expert turning ancillary revenue into pure profit. discover how his journey from front desk to global consultant shaped his new book's insights. learn why hotels can increase revenue by 50% with creative upsells, from spas to coworking lobbies. uncover the fail-proof steps: audit your assets, research trends and build a clear ancillary plan. ready to transform every square meter of your property into a money-making machine? record your guide!
Is Rate Parity still “The Law of the Land”?
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