Talento

Descubre la mesa redonda de rrhh celebrada el 17 de diciembre con expertos de nivimu, siemens y meliá. tres profesionales debatieron talento interno y externo, cultura de empresa y formación continua. aprende por qué digitalizar no es solo comprar tecnología y cómo implantar la transformación paso a paso. conoce el salario emocional y cómo mejora la motivación y retención del equipo. no te pierdas las ideas clave para impulsar tu área de rrhh y lleva tu empresa al siguiente nivel.

Unbundling llegó a los hoteles: hilton ya no limpia tu habitación a menos que lo pidas. igual que las aerolíneas cobran por elegir asiento o facturar maleta, pronto pagaremos por vista, balcón o ducha. este cambio no reduce el precio base, sino que nos da más control sobre lo que realmente necesitamos. la estrategia apunta a un futuro donde cada extra sea opcional y ajustado a tu gusto. descubre cómo esta tendencia de revenue puede redefinir la experiencia hotelera.

Escasez de personal hunde la industria hotelera con 16 000 puestos vacantes este año. muchos bares y hoteles afrontan la falta de camareros y limpiadores de forma crítica. la tecnología y la automatización emergen como solución para optimizar operaciones. la pandemia aceleró la salida de profesionales y abre la puerta a innovaciones. descubre cómo convertir esta crisis de talento en una oportunidad estratégica.

Expedia’s open world marketplace may suit a few but adds little value for most. many hotels have boosted direct bookings and strengthened their own marketing. joining open world often means hefty commissions for sales you already secure online. some independents will join for visibility or because they feel they must. focus on your own channels where you control margins, guest data and brand loyalty.

Post pandemic revenue management demands new tools beyond historical data. Today’s rms with ai and ml adapt rates in real time to current demand. Smart revenue managers use 2019 as a baseline but focus on pickup data. Complete tech ecosystem—rate shopper, meta search optimization—boosts performance. Discover how these innovations can optimize your hotel’s revenue today.

RevPAR alone no longer tells the full story—distribution costs eat into every booking. today’s “profit managers” weigh acquisition expenses on OTAs, wholesalers and direct channels alike. direct bookings boost margins but demand real investment in marketing, teams and tech. success lies in a data-driven balance: run some segments in-house, outsource others strategically. find that sweet spot where all channels contribute profitably, and everyone wins.

Evolve revenue management into customer-centric strategies that span the entire guest journey. Combine revenue management with customer care to craft personalized experiences, not pushy upsells. Focus on value-added add-ons that create memories, so guests gladly spend more. Leverage distribution tech and real-time insights to optimize market share and pricing fairness. Discover how top revenue managers are turning numbers into unforgettable stays—read the full article.

Hospitality faces a talent crunch after the great resignation shook up expectations. today’s workforce values feeling appreciated, strong team bonds and true work–life balance. offering flexible schedules, honest coffee-chats and on-site housing can win back staff. cultivate a positive culture—ditch burned-out kitchens and embrace real conversations. adapt now or miss out on 2023’s tourism boom—your team is your greatest asset.

Online reviews now rule pricing—your reputation drives rate power. studies show a one-point rise in review scores can boost prices by over 11%. negative reviews? don’t slash rates—fix the issues and keep prices steady. use reputation data alongside competitor and demand insights for “reputation pricing.” integrate reputation tools with your RMS to track feedback and update rates seamlessly.

ocasional ota group bookings slip under the radar as multiple individual reservations. this practice bypasses your group policies on deposits, restrictions and cancellations. should you enforce stricter ota rules for stays of xx rooms or more? remember, otas drive massive traffic that independents can’t match alone. use their reach wisely—then convert those guests to loyal direct bookers.

2023 brings a more discerning European traveler—shorter stays and budget-conscious choices. Asian markets, especially China, will surge as pent-up demand meets high spending power. “Old school is the new new school” as proven tactics meet post-pandemic innovation. my top resolution: supercharge ancillary revenue with fresh bundles and upsells. discover how to navigate this VUCA world and drive total revenue management.

Hospitality tech has exploded since the pandemic, reshaping roles without replacing them. Tool overload can overwhelm hoteliers, especially independents without dedicated IT support. Niche solutions often struggle to integrate, leaving holes in the guest’s journey. Machine learning powers everything from revenue forecasts to itinerary planning. Choosing the right tech—based on needs, not price tag—is the true game-changer.

Wellness tourism set to hit $2.1 trillion by 2030—don’t miss this trend. Hotels from Hilton to IHG are making wellness a core offering. Spas can boost total revpar by over 50% when treated as profit centers. Tech now makes spa revenue management a must, not just a luxury extra. Read full insights and learn the revpath metric to track spa profitability.

AI is transforming revenue management from number-crunching to strategic oversight. ChatGPT itself admits it can’t fully replace human intuition or crisis leadership. Soon, revenue managers will shift from manual tasks to defining and supervising AI-driven strategies. this paradigm—machines handling mental labor—demands we embrace AI to stay competitive. discover why mastering AI collaboration is your ticket to leading the next era of hospitality.

There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications. Just to clarify for the non-revenue management […]

Last-minute discounts can fill empty rooms but erode guest trust. savvy consumers notice last-minute slashes and push you toward otas. relying on heavy discounts hurts loyalty and punishes early bookers. better to offer bundles, flexible bookings and value-added perks. discover smarter strategies that boost revenue without devaluing your brand.

See why location-based pricing fits right into classic segmentation strategies. By tuning rates to local purchasing power, you match demand elasticity perfectly. affluent markets can support premium pricing, while competitive rates boost weaker regions. with clear communication and added perks, you avoid fairness concerns. leveraging analytics and tech ensures a seamless, customer-friendly rollout.

Diversifying distribution channels is vital for profitability and brand power. Otas boost visibility but high commissions erode margins and guest data. Direct bookings offer upsell, cross-sell, loyalty and lower acquisition costs. Nurture direct channels with marketing, loyalty programs and personalization. Strike the right balance: use otas for reach, direct for long-term success.

geobased pricing sparks heated debate in hospitality—are location surcharges smart or shady? experts weigh in on stark ota rate gaps—san francisco guests paying up to $500 more per night. some argue it’s savvy segmentation, others warn of eroded trust and brand damage. learn why ai-driven one-to-one pricing could replace blunt geo tactics. dive into the full discussion and decide if geopricing belongs in your revenue playbook.