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Jim Collins' Good to Great offers timeless principles that hospitality businesses can harness to elevate from merely good operations to truly exceptional ones. By identifying their Hedgehog Concept—where passion, excellence, and profitability intersect—hotels and hospitality brands can define a focused path to greatness. Cultivating Level 5 Leadership ensures that humble, yet fiercely committed leaders guide the organization with integrity and resilience. Through the Flywheel Effect, consistent and disciplined efforts across service, operations, and culture build unstoppable momentum. Most importantly, by putting the “right people on the bus” before strategy, hospitality organizations can adapt, thrive, and lead with a team aligned in vision and values—delivering guest experiences that inspire loyalty and distinction.

In the pursuit of higher ancillary revenue, hotels often overlook a critical factor: focus. Drawing from Nir Eyal’s concept of being “indistractable,” the article argues that distraction—caused by constant interruptions and reactive work—undermines strategic thinking and execution. By creating a culture of intentionality, time-blocking key revenue tasks, and protecting mental space for creativity, hotels can unlock untapped profitability. The true competitive advantage isn’t more resources—it’s focused attention.