Opinion

Unbundling has arrived in hotels: Hilton no longer cleans your room unless you ask. Just as airlines charge for choosing a seat or checking a bag, we'll soon pay for a view, a balcony, or a shower. This change doesn't reduce the base price, but rather gives us more control over what we really need. The strategy points to a future where every extra is optional and tailored to your taste. Discover how this revenue trend can redefine the hotel experience.

Travel abroad no longer requires authorization since May 17, although Spain remains in amber. British consumers are confused by the different regulations and are avoiding destinations with quarantine and multiple tests. Some high-income groups will travel despite the restrictions and opt for last-minute bookings. Experts such as Paul Charles and Pablo Torres believe the Balearic Islands could enter the green zone before the peninsula if vaccinations accelerate. Offering personalized packages, flexible bookings, and highlighting safety measures are key to attracting tourists.