Opinion

Geobased pricing sparks heated debate in hospitality—are location surcharges smart or shady? experts weigh in on stark ota rate gaps—san francisco guests paying up to $500 more per night. some argue it's savvy segmentation, others warn of eroded trust and brand damage. learn why ai-driven one-to-one pricing could replace blunt geo tactics. dive into the full discussion and decide if geopricing belongs in your revenue playbook.

meet Pablo torres, the hospitality expert turning ancillary revenue into pure profit. discover how his journey from front desk to global consultant shaped his new book's insights. learn why hotels can increase revenue by 50% with creative upsells, from spas to coworking lobbies. uncover the fail-proof steps: audit your assets, research trends and build a clear ancillary plan. ready to transform every square meter of your property into a money-making machine? record your guide!