For the first time in history, the Global Revenue Forum, recognized as the leading event for revenue management, marketing, and sustainability strategies in the hotel sector, comes to Madrid on June 4, 2025. Along with Amsterdam and Paris, the conference will be held simultaneously in these three iconic cities, connecting international experts in revenue, profitability, and sustainability.
Madrid: the new center of hotel excellence
Madrid, a city consolidating its position as a benchmark in the growth of urban tourism, has been chosen as the new venue for this edition of the Global Revenue Forum. The event promises to be much more than a conference: it will be a unique opportunity to network, learn from industry leaders, and explore the latest innovations in the hotel sector.
“When we were presented with the opportunity to expand the Global Revenue Forum to new cities, we didn't hesitate to propose Madrid,” explains Pablo Torres, director of Torres Hospitality Consulting and co-organizer of the event. “The combination of the city's tourism growth and the vibrant local hotel community make Madrid the ideal location to take this event to a new level.”
Technology, artificial intelligence, and sustainability: the future of revenue management
The hotel industry is undergoing a transformation thanks to the emergence of technology and artificial intelligence, which are redefining how profitability and sustainability are managed in hotels. This forum is positioned as the ideal platform to analyze how these tools can maximize performance and ensure sustainable practices.
“The speed at which innovation is taking place can be overwhelming,” says Cristina Blaj, CEO of Open Revenue Consulting and co-organizer of the event. “The Global Revenue Forum will provide Spanish hoteliers with the key strategies and tools to successfully adapt to this era of digital transformation.”
Launch event: an exclusive evening for industry leaders
On January 23, 2025, as part of FITUR, an exclusive launch event will be held at the Indoor Rooftop of the Hotel Emperador in Madrid. Starting at 8:00 p.m., leaders from the Spanish and international hotel industry will gather for a Cocktail Dinner Launch Party, where the pillars and objectives of the Global Revenue Forum 2025 will be presented.
“This launch isn't just an event; it's an opportunity to begin discussing the future of our industry and strengthen connections between leaders who will pave the way for innovation in hotel revenue management and marketing,” Blaj and Torres emphasize.
The evening will feature the support of renowned collaborators such as Duetto, UserGuest, Shiji, Planet, eMascaró, Host, Profitroom, Wavyssa, IDeaS, CEI, LybraTech, MKG, and The Hotels Network. Attendance is by invitation only, and you'll need to contact Pablo Torres or Cristina Blaj.
Mark the date on your calendar
On June 4, 2025, Madrid will join major European capitals such as London, Milan, and Stockholm, consolidating its position as one of the venues for the Global Revenue Forum.
If you're part of the hotel industry, this event is a must-attend event to transform your vision of revenue management and learn from the world's leading experts.
Make the future of your business start here.
We look forward to seeing you in Madrid!
