{"id":896,"date":"2025-12-17T20:43:35","date_gmt":"2025-12-17T19:43:35","guid":{"rendered":"https:\/\/torreshospitalityconsulting.com\/?p=896"},"modified":"2025-12-17T20:43:36","modified_gmt":"2025-12-17T19:43:36","slug":"ancillary-revenue-the-sleeping-giant-in-hospitality","status":"publish","type":"post","link":"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/ancillary-revenue-the-sleeping-giant-in-hospitality\/","title":{"rendered":"Ancillary Revenue: The sleeping giant in Hospitality"},"content":{"rendered":"

Hello again, hospitality pros!<\/p>\n

Following the great response to the last edition (and the launch of my new website) I wanted to bring you a fresh perspective that's been top of mind in my recent conversations with hotel executives, revenue managers, and operational leaders.<\/p>\n

I was recently interviewed<\/a> about ancillary revenue<\/strong> in hospitality\u2026and I walked away thinking: this is still one of the biggest missed opportunities in our industry<\/em>.<\/p>\n

Here's a short summary of what we discussed, and why I believe the future belongs to those who stop thinking of ancillary as \u201cextra\u201d, and start treating it as essential<\/strong>.<\/p>\n

Ancillary is not a side hustle. It's core business<\/strong><\/p>\n

One of the first things I said in the interview was: \u201cAncillary revenue should be treated with the same level of analysis, strategy, and KPIs as revenue rooms.<\/em>\u201c<\/p>\n

It's surprising how many properties still don't take it seriously. Or at least, not systematically. F&B, parking, early check-in\/late check-out, activities, experiences, all of these are already revenue streams<\/strong>, whether or not you're managing them proactively.<\/p>\n

The question is: are you measuring<\/strong>, optimising<\/strong>, and reporting<\/strong> on them?<\/p>\n

What gets measured, grows<\/h3>\n

Many teams still rely on intuition to make decisions around upsells or add-ons. That's not scalable.<\/p>\n

If you're not linking your ancillary strategy to guest segments, booking channels, or seasonality<\/strong>You're flying blind.<\/p>\n

Hotels that thrive tomorrow will be those that integrate commercial thinking into operations<\/strong> today.<\/p>\n

It's not about selling more. It's about solving better.<\/h3>\n

I shared in the interview that guests don't care about revenue targets<\/strong>They care about value<\/em>. The best ancillary strategy starts with empathy:<\/p>\n