{"id":251,"date":"2022-06-14T00:00:00","date_gmt":"2022-06-13T22:00:00","guid":{"rendered":"https:\/\/torres.dev.crehaz.qwair.com\/2022\/06\/14\/is-expedias-new-technology-platform-going-to-help-or-hurt-hoteliers\/"},"modified":"2025-06-18T10:26:38","modified_gmt":"2025-06-18T08:26:38","slug":"is-expedias-new-technology-platform-going-to-help-or-hurt-hoteliers","status":"publish","type":"post","link":"https:\/\/torreshospitalityconsulting.com\/en\/2022\/06\/14\/is-expedias-new-technology-platform-going-to-help-or-hurt-hoteliers\/","title":{"rendered":"Is Expedia&#039;s new technology platform going to help or hurt hoteliers?"},"content":{"rendered":"<p>Although for certain hotels in some markets the new marketplace from Expedia might be convenient and even helpful, I don&#039;t really see how it can add value to most properties.<\/p>\n<p>The pandemic has shown that most hotels have improved their distribution and marketing efforts, and the volume of bookings coming through the direct channel has increased dramatically.<\/p>\n<p>This means that more and more hotels are mainly relaying on their own sales and marketing efforts to gain new clientele, or attract the already loyal ones.<\/p>\n<p>Having to get into Open World will most likely mean paying very high commissions for a service that is already being provided online.<\/p>\n<p>In any case, Open World will still have traction with certain actors that will be there because &quot;they have to&quot;, and some independent hotels that believe it can be a good place to showcase themselves.<\/p>","protected":false},"excerpt":{"rendered":"<p>Expedia&#039;s open world marketplace may suit a few but adds little value for most.<br \/>\nmany hotels have boosted direct bookings and strengthened their own marketing.<br \/>\nJoining open world often means hefty commissions for sales you already secure online.<br \/>\nsome independents will join for visibility or because they feel they must.<br \/>\nFocus on your own channels where you control margins, guest data and brand loyalty.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,53,67,64],"tags":[],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-opinion","category-revenue","category-talento","category-traveltech"],"_links":{"self":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":1,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":400,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/251\/revisions\/400"}],"wp:attachment":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}