First webinar in this series on revenue management in hotels, resorts, and chains in Spain and Latin America, organized by the University of Alicante through Unniun and the Good Decisions Club.<\/p>\n
In this first panel, F\u00e1tima Guinea, Senior Revenue Management Analyst at Hoteles Casa Andina (Peru); Daniel Benito, Regional Revenue Manager for Northern Spain at Meli\u00e1 Hotels Int; Pablo Quinteros, e-Commerce & Revenue Manager at Hoteles Cumbres (Chile); and Adolfo D\u00edaz Gramont, co-founder and VP of Conversion at Hotels Conversion Up (Uruguay). All were moderated by Pablo Torres, hotel consultant and Director of the Advanced Program in Total Revenue Management at the University of Alicante.<\/p>\n
The first session focused on how the pandemic was affecting urban hotels. Despite the geographical and product differences among the panelists, Adolfo opened the discussion, and everyone agreed that large cities were the most affected due to their exposure to international visitors. Other areas, more dependent on the local market, have suffered less.<\/p>\n
An interesting point highlighted by both F\u00e1tima and Pablo is that having large local companies in industries unaffected by the pandemic (mining, fishing, viticulture) has helped to lessen the impact.<\/p>\n
The specifics of specific destinations were then discussed. Related to the previous point, large cities (Lima, Santiago), with oversupply and international hotels, are experiencing a brutal price war from which, as F\u00e1tima pointed out, they will take several years to recover.<\/p>\n
Daniel pointed out that adapting to the needs of companies can be a factor to consider: organizations that don't need an office but can agree to use an area of the hotel. Meli\u00e1 is working on this to fine-tune its offerings for workations and remote workers.<\/p>\n
Juicy ideas emerged from the following points, focusing on the measures taken to address recovery, focusing on the direct channel:<\/p>\n
On the one hand, there was talk of fully flexible bookings, although F\u00e1tima and Adolfo pointed to the options of creating prepaid vouchers to be used for up to 24 months to help with cash flow. It is also important to differentiate yourself on your own website: include up-to-date information, special discounts, added value, encourage LoS, etc. The importance of direct communication with the customer was also highlighted: from mailings to actions on Social Networks, geolocation for domestic customers, or the use of your own Call Centers to guide the customer and convert reservations.<\/p>\n
Very good ideas shared by the speakers.<\/p>\n
And we mustn't forget, as Daniel pointed out, that hotels create wealth for their destinations, as guests not only spend money at the hotel, but also visit nearby museums and restaurants.<\/p>\n
There was great audience participation, with numerous questions for all the speakers. These included topics ranging from sustainability to corporate rate management and how workations are managed.<\/p>\n
As mentioned at the beginning, it's time to innovate and unite our efforts. This period should serve to help us work more closely together and share knowledge.<\/p>\n
#todossomosturismo<\/p>","protected":false},"excerpt":{"rendered":"
Descubre el primer webinar sobre revenue management en hoteles, resorts y cadenas en Espa\u00f1a y Latinoam\u00e9rica.
\nPanelistas como F\u00e1tima Guinea, Daniel Benito, Pablo Quinteros y Adolfo D\u00edaz Gramont compartir\u00e1n sus experiencias.
\nAprende c\u00f3mo las grandes ciudades han lidiado con la pandemia y qu\u00e9 estrategias marcan la diferencia.
\nConoce t\u00e1cticas de reservas flexibles, bonos prepago y canales directos para impulsar tu negocio.
\nAcomp\u00e1\u00f1anos este jueves y \u00fanete al debate moderado por Pablo Torres.<\/p>","protected":false},"author":5,"featured_media":733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,53,64,63],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-debate","category-revenue","category-traveltech","category-turismo"],"_links":{"self":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":1,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":372,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/222\/revisions\/372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media\/733"}],"wp:attachment":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}