{"id":1166,"date":"2026-08-17T16:35:14","date_gmt":"2026-08-17T14:35:14","guid":{"rendered":"https:\/\/torreshospitalityconsulting.com\/?p=1166"},"modified":"2026-08-17T16:35:16","modified_gmt":"2026-08-17T14:35:16","slug":"networking-the-most-underrated-revenue-lever-for-revenue-managers","status":"publish","type":"post","link":"https:\/\/torreshospitalityconsulting.com\/en\/2026\/08\/17\/networking-the-most-underrated-revenue-lever-for-revenue-managers\/","title":{"rendered":"Networking: the most underrated \u201crevenue lever\u201d for Revenue Managers"},"content":{"rendered":"

Revenue Management is often sold as a solo sport: you + PMS\/RMS + dashboards + endless pickup checks.<\/p>\n\n\n\n

But as part of the Hospitality industry, one of the top values must be interacting with colleagues and partners. That's why networking can't be a \u201cnice to have\u201d for Revenue Managers. It must be a competitive advantage<\/strong>.<\/p>\n\n\n\n

That's why it's great to see communities make networking feel natural<\/em> again; like RevChill<\/strong> (the \u201crevenue, beers and real connections\u201d concept I'm partnering with as a Host very soon).<\/p>\n\n\n\n

Why networking directly impacts RM performance (and revenue)<\/h3>\n\n\n\n

1) You reduce decision risk (faster). <\/strong>Most RM mistakes aren't technical but contextual:<\/p>\n\n\n\n

    \n
  • \u201cIs this comp set behavior a one-off or a market shift?\u201d<\/li>\n\n\n\n
  • \u201cIs that OTA move happening everywhere?\u201d<\/li>\n\n\n\n
  • \u201cIs that demand pattern real, or just your segmentation being noisy?\u201d<\/li>\n<\/ul>\n\n\n\n

    A strong network gives you early signals and health checks before<\/em> you bake wrong assumptions into pricing, restrictions, and budgets.<\/p>\n\n\n\n

    2) You get market intel you can't buy. <\/strong>Tools are great, but the best insights often show up as:<\/p>\n\n\n\n

      \n
    • \u201cHeads up: that corporate account is renegotiating across the city.\u201d<\/li>\n\n\n\n
    • \u201cThis event is underperforming on shoulder nights.\u201d<\/li>\n\n\n\n
    • \u201cThis channel is suddenly pushing X conditions in contracts.\u201d<\/li>\n<\/ul>\n\n\n\n

      Those are the tiny pieces that improve: forecasting accuracy, price positioning, displacement decisions, and ultimately RevPAR (and total revenue)<\/strong><\/p>\n\n\n\n

      Not bad in exchange for attending that event, going for a coffee with that group of people, or showing up to the odd workshop.<\/p>\n\n\n\n

      3) Your career gets stronger; and that's a revenue outcome too. <\/strong>Let's be pragmatic: better roles, better teams, better mentors = better impact. Networking increases access to:<\/p>\n\n\n\n

        \n
      • Opportunities<\/li>\n\n\n\n
      • Talent (when you're hiring)<\/li>\n\n\n\n
      • and partnerships (tech, distribution, BI, marketing alignment)<\/li>\n<\/ul>\n\n\n\n

        How to network like a Revenue Manager (without wasting time)<\/h3>\n\n\n\n

        Here's a practical approach that keeps it ROI-driven:<\/p>\n\n\n\n

        Step 1: Go in with 3 \u201cgood questions\u201d (not a sales pitch). <\/strong>Examples:<\/p>\n\n\n\n

          \n
        • \u201cWhat's one change you made this quarter that moved the needle?\u201d<\/li>\n\n\n\n
        • \u201cWhat's the KPI you trust most right now\u2026and why?\u201d<\/li>\n\n\n\n
        • \u201cWhere are you seeing the biggest forecasting misses lately?\u201d<\/li>\n\n\n\n
        • \u201cWhich segment is surprising you (up or down)?\u201d<\/li>\n<\/ul>\n\n\n\n

          Step 2: Collect playbooks, not business cards. <\/strong>The value isn't \u201cnice to meet you.\u201d It's:<\/p>\n\n\n\n

            \n
          • How they run their weekly RM meeting<\/li>\n\n\n\n
          • Which alerts did they build<\/li>\n\n\n\n
          • What they automated<\/li>\n\n\n\n
          • How they structure pricing fences<\/li>\n\n\n\n
          • How they coordinate with marketing and e-commerce<\/li>\n<\/ul>\n\n\n\n

            Step 3: Follow up with something useful (within 48 hours). <\/strong>Send:<\/p>\n\n\n\n

              \n
            • A 3-bullet summary of the best insight you took from them<\/li>\n\n\n\n
            • A resource (template, article, tool) relevant to their pain point<\/li>\n\n\n\n
            • or an introduction to someone they should meet<\/li>\n<\/ul>\n\n\n\n

              This is how you become memorable without \u201cselling.\u201d<\/p>\n\n\n\n

              Step 4: Track it like a revenue initiative. <\/strong>Yes. Track networking.<\/p>\n\n\n\n

              A simple way:<\/p>\n\n\n\n

                \n
              • Connections made (count)<\/li>\n\n\n\n
              • Follow-ups done (count)<\/li>\n\n\n\n
              • Ideas captured (count)<\/li>\n\n\n\n
              • Ideas implemented (count)<\/li>\n\n\n\n
              • Impact notes (qualitative + any measurable lift)<\/li>\n<\/ul>\n\n\n\n

                Over time, your network becomes a knowledge asset<\/strong>.<\/p>\n\n\n\n

                A small challenge for this week<\/h3>\n\n\n\n

                If you're a Revenue Manager (or aspiring RM), do one of these in the next 7 days:<\/p>\n\n\n\n

                  \n
                1. Attend one community meetup (RevChill-style if you can). The next one will be happening in Benidorm, 11th March, 18.30pm, RoofTop bar at Hotel Brasil.<\/li>\n\n\n\n
                2. DM one RM you respect and ask a single smart question.<\/li>\n<\/ol>\n\n\n\n

                  Because here's the truth: Your next big pricing idea might not come from your dashboard. It might come from a conversation.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

                  Revenue Management is often sold as a solo sport: you + PMS\/RMS + dashboards + endless pickup checks. But as part of the Hospitality industry, one [\u2026]<\/span><\/p>","protected":false},"author":5,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/1166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=1166"}],"version-history":[{"count":1,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/1166\/revisions"}],"predecessor-version":[{"id":1168,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/1166\/revisions\/1168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media\/1167"}],"wp:attachment":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}