{"id":1166,"date":"2026-08-17T16:35:14","date_gmt":"2026-08-17T14:35:14","guid":{"rendered":"https:\/\/torreshospitalityconsulting.com\/?p=1166"},"modified":"2026-08-22T11:01:01","modified_gmt":"2026-08-22T09:01:01","slug":"networking-the-most-underrated-revenue-lever-for-revenue-managers","status":"publish","type":"post","link":"https:\/\/torreshospitalityconsulting.com\/en\/2026\/08\/17\/networking-the-most-underrated-revenue-lever-for-revenue-managers\/","title":{"rendered":"Networking: the most undervalued &quot;revenue lever&quot; for Revenue Managers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Revenue Management is often sold as an individual sport: you + PMS\/RMS + dashboards + endless pickup checks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as part of the hospitality industry, one of the core values must be interacting with colleagues and partners. That&#039;s why networking can&#039;t be a mere &quot;nice thing&quot; for revenue managers. It has to be a competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#039;s why it&#039;s great to see how communities are making networking feel natural again; like RevChill (the concept of &quot;revenue, beers and real connections&quot; that I will be collaborating with very soon as a Host).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why networking directly impacts RM performance (and revenue)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1) You reduce the risk of decision-making (faster).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most RM errors are not technical, they are contextual:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Is this compset behavior a one-off or a market shift?&quot; &quot;Is this OTA movement happening everywhere?&quot; &quot;Is this demand pattern real, or is it just noise from my segmentation?&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A solid network gives you early warnings and sound judgment checks before you incorporate incorrect assumptions into pricing, constraints, and budgets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2) You get market intelligence that can&#039;t be bought.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tools are great, but the best ideas often emerge as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Notice: That corporate account is renegotiating citywide.&quot; &quot;This event is underperforming on off-peak nights.&quot; &quot;This channel is suddenly pushing condition X on contracts.&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are the small pieces that improve: forecasting accuracy, price positioning, displacement decisions, and ultimately, RevPAR (and total revenue).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s not bad in exchange for going to that event, having coffee with that group of people, or dropping by that one-off workshop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3) Your career is strengthened; and that is also a revenue result.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#039;s be pragmatic: better positions, better teams, better mentors = better impact. Networking increases access to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opportunities. Talent (when you&#039;re hiring). And partnerships (technology, distribution, BI, alignment with marketing).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to network like a Revenue Manager (without wasting time)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#039;s a practical, ROI-oriented approach:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1: Go in with 3 &quot;good questions&quot; (not with a sales pitch).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples: &quot;What change did you make this quarter that moved the needle?&quot; &quot;What KPI do you trust most right now... and why?&quot; &quot;Where are you seeing the biggest forecasting failures lately?&quot; &quot;Which segment is surprising you (on the upside or downside)?&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2: Collect playbooks, not business cards.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value isn&#039;t &quot;nice to meet you.&quot; It&#039;s: how they conduct their weekly RM meeting, what alerts they&#039;ve built, what they&#039;ve automated, how they structure their pricing fences, and how they coordinate with marketing and e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3: Follow up with something useful (within 48 hours).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send: a 3-point summary with the best idea you took away, a resource (template, article, tool) relevant to their problem, or a presentation to someone they should know about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how you become memorable without &quot;selling out&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: Measure it as a revenue initiative.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. It measures networking. A simple way: connections made (count), follow-ups performed (count), ideas captured (count), ideas implemented (count), impact notes (qualitative + any measurable improvements).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, your network becomes a knowledge asset.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A small challenge for this week<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a revenue manager (or aspire to be one), do one of these two things in the next 7 days:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attend a community gathering (RevChill style if you can). The next one will be in Benidorm on March 11th at 6:30 PM at the Rooftop Bar of the Hotel Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send a direct message to a network manager you respect and ask them one intelligent question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because here&#039;s the truth: your next great pricing idea might not come from your dashboard. It might come from a conversation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Revenue management is often sold as a solo sport: you + PMS\/RMS + dashboards + endless pickup checks. But as part of the<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":5,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/1166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=1166"}],"version-history":[{"count":2,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/1166\/revisions"}],"predecessor-version":[{"id":1260,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/posts\/1166\/revisions\/1260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media\/1167"}],"wp:attachment":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}