{"id":1285,"date":"2026-09-18T15:44:28","date_gmt":"2026-09-18T13:44:28","guid":{"rendered":"https:\/\/torreshospitalityconsulting.com\/ancillary-revenue-guia-articulos\/"},"modified":"2026-09-18T15:44:28","modified_gmt":"2026-09-18T13:44:28","slug":"ancillary-revenue-guide-articles","status":"publish","type":"page","link":"https:\/\/torreshospitalityconsulting.com\/en\/ancillary-revenue-guide-articles\/","title":{"rendered":"Ancillary Revenue in Hotels: Article Guide"},"content":{"rendered":"<p>Ancillary revenue (income supplemented by accommodation) is the area where the most value can be captured in a hotel today, and also the one most scattered across disparate content. This guide brings together, by topic, the articles we have published on this subject.<\/p>\n<h2>Fundamentals and strategy of Ancillary Revenue<\/h2>\n<ul>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/ancillary-revenue-the-sleeping-giant-in-hospitality\/\">Ancillary Revenue: The sleeping giant in Hospitality<\/a> \u2014 Why ancillary revenue remains the least exploited revenue lever in the hotel industry.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2024\/09\/24\/uncovering-new-sources-of-ancillary-revenue-the-key-to-thriving-in-hospitality\/\">Uncovering new sources of ancillary revenue: The key to thriving in hospitality<\/a> \u2014 How to identify sources of additional income that many hotels are not yet exploiting.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2024\/11\/05\/unlocking-hidden-potential-understanding-and-maximizing-ancillary-revenue-in-hospitality\/\">Unlocking hidden potential: Understanding and maximizing Ancillary Revenue in Hospitality<\/a> \u2014 A practical framework for understanding and maximizing the hidden potential of ancillary revenue.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2024\/11\/19\/identifying-new-revenue-streams-in-hospitality-from-traditional-to-new-streams-of-ancillary-revenue\/\">Identifying new revenue streams in Hospitality<\/a> \u2014 From traditional to new sources: a map of supplementary income opportunities.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2023\/10\/24\/the-average-hotel-has-increased-its-ancillary-revenue-stream-by-10-years-post-pandemic-have-you\/\">The average Hotel has increased its ancillary revenue stream by 10%\/year post pandemic. Have you?<\/a> \u2014 The post-pandemic growth figure you should be using as a reference.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2026\/02\/11\/globally-hotels-expect-ancillary-revenue-to-reach-20-of-total-revenue-this-year-what-about-you\/\">Globally, hotels expect ancillary revenue to reach 20% of Total Revenue this year<\/a> \u2014 The overall projection of the weight of ancillary revenue on total income, and how it compares.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2026\/02\/12\/tourism-2050-and-how-to-make-the-most-out-of-it-via-ancillaries\/\">Tourism 2050, and how to make the most out of it via ancillaries<\/a> \u2014 A long-term view: how tourism in 2050 opens the door to new ancillary income.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/if-its-all-inclusivewhy-ancillary-revenue-belongs-in-resorts\/\">If it&#039;s All-Inclusive\u2026 Why Ancillary Revenue belongs in Resorts?<\/a> \u2014 The often misunderstood case of ancillary revenue in all-inclusive hotels.<\/li>\n<\/ul>\n<h2>Marketing and guest experience<\/h2>\n<ul>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2024\/11\/12\/unlocking-ancillary-revenue-the-power-of-strategic-marketing-in-hospitality\/\">Unlocking ancillary revenue: The power of strategic marketing in hospitality<\/a> \u2014 How strategic marketing, when done well, multiplies supplemental income.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2024\/12\/10\/the-marketing-playbook-for-ancillary-revenue-success\/\">The Marketing playbook for ancillary Revenue success<\/a> \u2014 A specific marketing playbook applied to ancillary revenue.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/why-being-vanilla-in-hospitality-is-a-recipe-for-irrelevance\/\">Why being \u201cVanilla\u201d in Hospitality is a recipe for irrelevance<\/a> \u2014 Why the generic proposal is the biggest enemy of supplementary income.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2026\/02\/11\/do-you-want-subscribed-guests-or-truly-loyal-ones\/\">Do you want subscribed guests\u2026 or truly loyal ones?<\/a> \u2014 The difference between real loyalty and superficial subscription, and its impact on revenue.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2026\/02\/11\/hotelier-time-to-become-an-experience-curator\/\">Hotelier, time to become an experienced curator<\/a> \u2014 The change of role from room manager to curator of monetizable experiences.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2026\/02\/11\/towels-your-new-unexpected-metric\/\">Towels, your new unexpected metric<\/a> \u2014 An unexpected example of how an operational detail becomes a revenue metric.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/beware-the-rise-of-the-wallet-zombie-and-how-hotels-can-thrive-despite-them\/\">Beware the rise of the \u201cWallet Zombie\u201d\u2026 and how Hotels can thrive despite them<\/a> \u2014 The profile of the guest who spends less and less, and how to design offers that work for them.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/from-groceries-to-guest-experiences-can-the-erewhon-hype-be-replicated-in-the-hospitality-business\/\">From groceries to guest experiences: Can the Erewhon hype be replicated in hospitality?<\/a> \u2014 What can a hotel learn from the Erewhon brand phenomenon?<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/what-can-you-learn-about-ancillary-revenue-from-the-empire-state-building\/\">What can you learn about Ancillary Revenue from the Empire State Building?<\/a> \u2014 A tourist icon as a case study of monetizing the experience.<\/li>\n<\/ul>\n<h2>Team, leadership and talent<\/h2>\n<ul>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2024\/12\/17\/your-team-the-secret-weapon-for-driving-ancillary-revenue\/\">Your Team: The secret weapon for driving Ancillary Revenue<\/a> \u2014 Why teamwork, not technology, remains the biggest revenue multiplier.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/05\/19\/why-confidence-is-the-most-underrated-ancillary-revenue-strategy-in-hospitality\/\">Why confidence is the most underrated Ancillary Revenue strategy<\/a> \u2014 The confidence of the sales team as a lever for results, little measured and greatly undervalued.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2023\/05\/23\/can-ai-replace-empathy-or-compassion\/\">Can AI replace empathy or compassion?<\/a> \u2014 The limitations of AI compared to what only a human team can offer the guest.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/the-power-of-unreasonable-hospitality\/\">The Power of Unreasonable Hospitality<\/a> \u2014 When the service goes beyond what is reasonable, and why that also generates revenue.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/12\/17\/what-revenue-managers-can-learn-from-cliff-weitzmans-success-from-dyslexia-to-disruption\/\">What Revenue Managers can learn from Cliff Weitzman&#039;s success<\/a> \u2014 From dyslexia to disruption: a story of overcoming adversity applied to revenue management.<\/li>\n<\/ul>\n<h2>Specific cases and pricing<\/h2>\n<ul>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2023\/05\/30\/the-pint-which-price-kept-increasing-welcome-to-dynamic-pricing-in-fb\/\">The pint which price kept increasing\u2026 welcome to dynamic pricing in F&amp;B<\/a> \u2014 A very visual case of dynamic pricing applied to Food &amp; Beverage.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2023\/08\/23\/the-power-of-suggestive-selling-how-therapists-can-boost-spa-revenue\/\">The power of suggestive selling: How therapists can increase Spa revenue<\/a> \u2014 Suggestive selling applied to the spa, with measurable results.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2023\/05\/17\/why-call-it-sustainability-when-you-mean\/\">Why call it sustainability when you mean $$$<\/a> \u2014 A critical look at how the discourse of sustainability is used (and abused) to sell.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2025\/05\/26\/ancillary-revenue-isnt-a-hustle-its-a-rhythm\/\">Ancillary Revenue isn&#039;t a hustle. It&#039;s a rhythm<\/a> \u2014 Why ancillary revenue works better as a constant system than as a one-off campaign.<\/li>\n<li><a href=\"https:\/\/torreshospitalityconsulting.com\/en\/2024\/10\/15\/exciting-news-my-book-mastering-hospitality-ancillary-revenue-is-out-now\/\">Exciting News!!! My book \u201cMastering Hospitality Ancillary Revenue\u201d is out now!<\/a> \u2014 The presentation of Pablo Torres&#039; book on ancillary revenue in hotels.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>El ancillary revenue (los ingresos complementarios al alojamiento) es el area donde mas valor se puede capturar hoy en un hotel, y tambien la que mas<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1285","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/pages\/1285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=1285"}],"version-history":[{"count":0,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/pages\/1285\/revisions"}],"wp:attachment":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=1285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}