{"id":1087,"date":"2026-06-15T08:18:40","date_gmt":"2026-06-15T06:18:40","guid":{"rendered":"https:\/\/torreshospitalityconsulting.com\/?page_id=1087"},"modified":"2026-06-15T09:26:32","modified_gmt":"2026-06-15T07:26:32","slug":"programa-upcillary","status":"publish","type":"page","link":"https:\/\/torreshospitalityconsulting.com\/en\/programa-upcillary\/","title":{"rendered":"Upcillary Program"},"content":{"rendered":"<style>\n  :root {\n    --red: #e63329;\n    --red-dark: #c42820;\n    --bg: #ffffff;\n    --bg-dark: #1a1a1a;\n    --card-bg: #f5f5f5;\n    --card-border: #e0e0e0;\n    --text: #1a1a1a;\n    --text-muted: #555555;\n    --text-light-muted: #b3b3b3;\n  }\n\n  * { box-sizing: border-box; margin: 0; padding: 0; }\n\n  body {\n    font-family: 'Poppins', -apple-system, BlinkMacSystemFont, 'Segoe UI', Arial, sans-serif;\n    background: var(--bg);\n    color: var(--text);\n    line-height: 1.6;\n    -webkit-font-smoothing: antialiased;\n  }\n\n  .upcillary-wrap .container { max-width: 1100px; 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}\n  .upcillary-wrap .solucion { background: var(--card-bg); }\n  .upcillary-wrap .timeline { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin: 40px 0; }\n  .upcillary-wrap .timeline-item .step-number { font-family: 'Poppins', sans-serif; font-size: 34px; font-weight: 800; color: var(--red); margin-bottom: 6px; }\n  .upcillary-wrap .quote { font-style: italic; font-size: 17px; color: var(--text-muted); border-left: 3px solid var(--red); padding-left: 20px; margin-top: 32px; max-width: 700px; }\n  .upcillary-wrap .benefits-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 32px; margin-top: 40px; }\n  .upcillary-wrap .benefit { border-left: 3px solid var(--red); padding-left: 20px; }\n  .upcillary-wrap .resultados { background: var(--bg-dark); color: #fff; }\n  .upcillary-wrap .resultados h2 { color: #fff; }\n  .upcillary-wrap .stats-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 24px; margin: 40px 0 16px; }\n  .upcillary-wrap .stat-number { display: block; font-family: 'Poppins', sans-serif; font-size: 38px; font-weight: 800; color: var(--red); }\n  .upcillary-wrap .stat-label { display: block; font-size: 12.5px; color: var(--text-light-muted); margin-top: 8px; line-height: 1.4; }\n  .upcillary-wrap .disclaimer { font-size: 12.5px; color: var(--text-light-muted); margin-top: 8px; }\n  .upcillary-wrap .steps-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin-top: 40px; }\n  .upcillary-wrap .step-card .step-number { width: 38px; height: 38px; border-radius: 50%; background: var(--red); color: #fff; display: flex; align-items: center; justify-content: center; font-size: 16px; font-weight: 700; margin-bottom: 14px; }\n  .upcillary-wrap .cta-section { background: var(--bg-dark); color: #fff; text-align: center; padding: 96px 0; }\n  .upcillary-wrap .cta-section h2 { color: #fff; }\n  .upcillary-wrap .cta-section p { color: var(--text-light-muted); max-width: 600px; margin: 0 auto 28px; }\n  .upcillary-wrap .contact-info { display: flex; justify-content: center; gap: 32px; margin-top: 24px; font-size: 14px; color: var(--text-light-muted); }\n\n  @media (max-width: 900px) {\n    .upcillary-wrap .cards-3, .upcillary-wrap .timeline, .upcillary-wrap .benefits-list, .upcillary-wrap .steps-grid { grid-template-columns: repeat(2, 1fr); }\n    .upcillary-wrap .stats-grid { grid-template-columns: repeat(2, 1fr); }\n  }\n  @media (max-width: 600px) {\n    .upcillary-wrap section { padding: 48px 0; }\n    .upcillary-wrap .cards-3, .upcillary-wrap .timeline, .upcillary-wrap .benefits-list, .upcillary-wrap .steps-grid, .upcillary-wrap .stats-grid { grid-template-columns: 1fr; }\n    .upcillary-wrap .contact-info { flex-direction: column; gap: 8px; }\n  }\n<\/style>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@300;400;500;600;700;800&#038;display=swap\" rel=\"stylesheet\">\n\n<div class=\"upcillary-wrap\">\n\n  <!-- HERO -->\n  <section class=\"hero\">\n    <div class=\"container\">\n      <div class=\"section-label\">\u2014 TORRES HOSPITALITY CONSULTING<\/div>\n      <h1>Program <span class=\"accent\">Upcillary<\/span><\/h1>\n      <p class=\"hero-subtitle\">Optimization of complementary income: from audit to measurable result.<\/p>\n      <a href=\"mailto:pablo.torres@torresconsulting.co.uk?subject=Programa%20Upcillary%20-%20Solicitud%20de%20informaci%C3%B3n&#038;body=Hola%20Pablo%2C%0A%0AMe%20gustar%C3%ADa%20agendar%20una%20conversaci%C3%B3n%20de%2030%20minutos%20sobre%20el%20Programa%20Upcillary%20para%20mi%20hotel.%0A%0ANombre%20del%20hotel%3A%20%0AUbicaci%C3%B3n%3A%20%0A%0AGracias.\" class=\"btn-primary\">Book your 30-minute conversation \u2192<\/a>\n    <\/div>\n  <\/section>\n\n  <!-- EL PROBLEMA -->\n  <section class=\"problema\">\n    <div class=\"container\">\n      <div class=\"section-label\">\u2014 THE PROBLEM<\/div>\n      <h2>Your hotel leaves between a <span class=\"accent\">15\u201330%<\/span> of their non-catchable supplemental income<\/h2>\n      <p class=\"lead-italic\">Not for lack of opportunities, but for lack of a system.<\/p>\n      <div class=\"cards-3\">\n        <div class=\"card\">\n          <h3>The team does not proactively sell<\/h3>\n          <p>One-off training sessions don&#039;t create habits. Without a process, there is no consistency.<\/p>\n        <\/div>\n        <div class=\"card active\">\n          <h3>There is no implemented program<\/h3>\n          <p>Results don&#039;t come without aligned processes and teams.<\/p>\n        <\/div>\n        <div class=\"card\">\n          <h3>The results are not sustainable<\/h3>\n          <p>Peaks after formations followed by a return to the previous situation.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- LA SOLUCI\u00d3N \/ 4 FASES -->\n  <section class=\"solucion\">\n    <div class=\"container\">\n      <div class=\"section-label\">\u2014 YOUR SOLUTION<\/div>\n      <h2>The Program <span class=\"accent\">Upcillary<\/span><\/h2>\n      <p class=\"lead\">A 4-phase system that transforms supplemental income into a measurable and sustainable outcome.<\/p>\n      <div class=\"timeline\">\n        <div class=\"timeline-item\">\n          <div class=\"step-number\">01<\/div>\n          <h3>Diagnosis<\/h3>\n          <p>Analysis of the actual starting point: PMS, sales data, team behavior, and uncaptured opportunities. Without diagnosis, there is no program.<\/p>\n        <\/div>\n        <div class=\"timeline-item\">\n          <div class=\"step-number\">02<\/div>\n          <h3>Consultancy<\/h3>\n          <p>Co-design with management of processes, procedures and SOPs that make selling part of the daily operations, not an extra task.<\/p>\n        <\/div>\n        <div class=\"timeline-item\">\n          <div class=\"step-number\">03<\/div>\n          <h3>Training<\/h3>\n          <p>Practical training for reception, reservations and F&amp;B: consultative selling, objection handling and upselling protocols based on real-life situations.<\/p>\n        <\/div>\n        <div class=\"timeline-item\">\n          <div class=\"step-number\">04<\/div>\n          <h3>Follow-up<\/h3>\n          <p>Periodic review of results and conversion per agent, with refresher training sessions and for new employees.<\/p>\n        <\/div>\n      <\/div>\n      <p class=\"quote\">&quot;Upcillary is not a training program. It&#039;s the complete implementation of a sales system, from analysis to monthly KPIs.&quot;<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- BENEFICIOS -->\n  <section class=\"beneficios\">\n    <div class=\"container\">\n      <div class=\"section-label\">\u2014 HOW DOES IT BENEFIT YOU?<\/div>\n      <h2>Hotels looking for <span class=\"accent\">results<\/span>, not formations<\/h2>\n      <div class=\"benefits-list\">\n        <div class=\"benefit\">\n          <h3>Increase in RevPAR and TRevPAR<\/h3>\n          <p>The increase in supplemental income goes directly to your profit and loss account.<\/p>\n        <\/div>\n        <div class=\"benefit\">\n          <h3>More motivated teams<\/h3>\n          <p>Training and incentive programs build loyalty and motivate teams: lower turnover, greater internal customer satisfaction.<\/p>\n        <\/div>\n        <div class=\"benefit\">\n          <h3>Improved reviews<\/h3>\n          <p>Suggestive selling creates experiences. A guest who leaves more satisfied after spending more at your establishment.<\/p>\n        <\/div>\n        <div class=\"benefit\">\n          <h3>Sustained over time<\/h3>\n          <p>Coaching and regular follow-up foster accountability within teams, which leads to a sustained improvement in results.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- RESULTADOS -->\n  <section class=\"resultados\">\n    <div class=\"container\">\n      <div class=\"section-label\">- RESULTS<\/div>\n      <h2>The Upcillary Programme in figures<\/h2>\n      <div class=\"stats-grid\">\n        <div class=\"stat\">\n          <span class=\"stat-number\">+2%<\/span>\n          <span class=\"stat-label\">average TRevPAR increase*<\/span>\n        <\/div>\n        <div class=\"stat\">\n          <span class=\"stat-number\">+400<\/span>\n          <span class=\"stat-label\">Hotels \u00b7 Our consulting team&#039;s accumulated experience implementing Ancillary Revenue programs<\/span>\n        <\/div>\n        <div class=\"stat\">\n          <span class=\"stat-number\">+30<\/span>\n          <span class=\"stat-label\">countries<\/span>\n        <\/div>\n        <div class=\"stat\">\n          <span class=\"stat-number\">+4.000<\/span>\n          <span class=\"stat-label\">trained professionals<\/span>\n        <\/div>\n        <div class=\"stat\">\n          <span class=\"stat-number\">+12.000<\/span>\n          <span class=\"stat-label\">consulting and training hours provided<\/span>\n        <\/div>\n      <\/div>\n      <p class=\"disclaimer\">*Average aggregate figure from previous programs. Results vary depending on the starting point and level of implementation at each hotel.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- C\u00d3MO EMPEZAMOS -->\n  <section class=\"empezamos\">\n    <div class=\"container\">\n      <div class=\"section-label\">\u2014 HOW DO WE BEGIN?<\/div>\n      <h2>Next steps<\/h2>\n      <div class=\"steps-grid\">\n        <div class=\"step-card\">\n          <div class=\"step-number\">1<\/div>\n          <h3>30-minute conversation<\/h3>\n          <p>No obligation. We&#039;ll analyze your hotel&#039;s current situation and see if the Upcillary Program makes sense for you.<\/p>\n        <\/div>\n        <div class=\"step-card\">\n          <div class=\"step-number\">2<\/div>\n          <h3>Initial diagnosis<\/h3>\n          <p>If there is a fit, we carry out the situation analysis: Phase 1 of the program and the real starting point of everything.<\/p>\n        <\/div>\n        <div class=\"step-card\">\n          <div class=\"step-number\">3<\/div>\n          <h3>Customized proposal<\/h3>\n          <p>With the diagnosis in hand, we present a proposal with scope, phases and conditions adapted to your property.<\/p>\n        <\/div>\n        <div class=\"step-card\">\n          <div class=\"step-number\">4<\/div>\n          <h3>Program launch<\/h3>\n          <p>We define the timeline, contacts, and milestones. The program begins 2\u20133 weeks after signing.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CTA FINAL -->\n  <section class=\"cta-section\">\n    <div class=\"container\">\n      <h2>Your hotel already has guests.<br><span class=\"accent\">Is it capturing its full value?<\/span><\/h2>\n      <p>A 30-minute conversation is enough to find out if the Upcillary Program can add value to your property, team, and bottom line.<\/p>\n      <a href=\"mailto:pablo.torres@torresconsulting.co.uk?subject=Programa%20Upcillary%20-%20Reservar%20conversaci%C3%B3n%20de%2030%20minutos&#038;body=Hola%20Pablo%2C%0A%0AMe%20gustar%C3%ADa%20agendar%20una%20conversaci%C3%B3n%20de%2030%20minutos%20sobre%20el%20Programa%20Upcillary%20para%20mi%20hotel.%0A%0ANombre%20del%20hotel%3A%20%0AUbicaci%C3%B3n%3A%20%0A%0AGracias.\" class=\"btn-primary\">Book a conversation \u2192<\/a>\n      <div class=\"contact-info\">\n        <span>pablo.torres@torresconsulting.co.uk<\/span>\n        <span>+34 671 77 60 32<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u2014 TORRES HOSPITALITY CONSULTING Programa Upcillary Optimizaci\u00f3n de ingresos complementarios: de la auditor\u00eda al resultado medible. Reserva tu conversaci\u00f3n de 30 minutos \u2192 \u2014 EL PROBLEMA<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1087","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/pages\/1087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":2,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/pages\/1087\/revisions"}],"predecessor-version":[{"id":1090,"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/pages\/1087\/revisions\/1090"}],"wp:attachment":[{"href":"https:\/\/torreshospitalityconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}