TSA Solutions, the world's leading provider of upsell solutions for the hotel industry, will once again participate as a partner in the sixth roundtable discussion, "Restaurant II: Management and Adaptation to Change," as part of the Shock Plan for Tourism initiative, promoted by the Tourism Marketing and Experiential Branding Agency Inturea.
This Thursday, February 11th, at 5:00 PM, a new debate will take place on the state of the restaurant industry as part of the Tourism Shock Plan, an initiative launched in March 2020 due to the pandemic. The goal is to interview and discuss the current state of the tourism sector and understand what actions and initiatives are being taken by businesses, organizations, and institutions.
This roundtable will feature Óscar Carrión, Director of GastroUni in Alicante; Marta Panareda, Coach in Oxford, United Kingdom; Ismael Alonso, Gastronomic Consultant in Barcelona; and Fabien Drogue, Assistant Director of Meliá Villaitana on the Costa Blanca. The panel will be moderated by Pablo Torres, Performance Consultant at TSA Solutions.
Since the beginning of the health crisis, generating revenue in the hotel and catering industry has been a challenge. These establishments have had to adapt to the consequences of the pandemic and the ongoing restrictions imposed on the sector.
This roundtable will provide an overview of change management in the restaurant sector. A real-life perspective will be provided by industry experts so that businesses can address their concerns with the help of experts in the field, discussing practical and effective solutions.
That's why we'll be discussing this talk with the most competent professionals and coaches in the restaurant sector, so they can tell us how they've adapted to management, strategies, and products and services.
The main strategies that the sector needs
The COVID-19 pandemic is causing the tourism and restaurant sector to experience the greatest crisis in recent decades. The current situation is not only impacting the health sector but is also leaving its mark on the economy and society. This situation is leaving very serious consequences for the tourism sector, which will be very difficult to recover from in the short term.
Many businesses are finding it very difficult to continue operating due to the current situation, so their only option is to close. But for those that continue, what strategies do they need to adapt to the change? We're talking about a difficult and lengthy readjustment; many places that depend on tourism will be affected long-term, as recovering losses will be difficult. Many businesses will close, and the rest will have to take market demand into account—for example, home delivery services—and act accordingly.
Thus, companies must innovate their business model and customer experience, that is, move away from the product or service and focus on the product experience. Despite everything, experts suggest using the current crisis as an opportunity to undergo self-renewal and understand that innovation and change are not projects with an end date, but rather an ongoing process with no expiration date.
The emotional effects of the pandemic
The economic situation has a major impact on businesses, but there are other more difficult situations to manage, such as emotional distress. Business owners and staff severely affected by COVID-19 suffer from socioeconomic issues, such as stress and anxiety, and are the most vulnerable due to their job insecurity.
