The Global Revenue Forum, recognized as the leading event for discussing and promoting revenue, e-commerce, marketing, and sustainability strategies—in cities such as London, Milan, and Stockholm—announces its expansion to two major European cities: Madrid and Amsterdam.
This initiative, which will be held on June 4, 2025, aims to strengthen its presence in key markets and offer industry professionals a platform to share knowledge, experiences, and innovation in the revenue space.
Founded in 2021 by Annemarie Gubanski, Emanuele Nardin, and Ally Northfield, and with the opening of offices in Madrid and Amsterdam, the Global Revenue Forum aims to facilitate collaboration between companies, experts, and thought leaders in Europe. This expansion will allow participants to access valuable resources, interactive workshops, and networking events designed to drive growth and sustainability in the hospitality sector.
The Global Revenue Forum invites all interested parties to join this new phase of expansion, where emerging trends will be explored and best practices shared to maximize revenue in a constantly evolving business environment.
“We are excited to bring the Global Revenue Forum to these vibrant cities,” said Annemarie Gubanski, CEO of Taktikon Consulting, who is also chairing the Stockholm conference. “We believe that collaboration and the exchange of ideas are critical to addressing current market challenges and creating opportunities for mutual growth,” emphasized Cristina Blaj, Founder and CEO of Open Revenue Consulting, and Pablo Torres, Director of Torres Consulting, the organizers of the Global Revenue Forum in Madrid.
“I have attended the Global Revenue Forum in London on several occasions, and I have always considered it the best global event for revenue management in the hotel industry.”
The fact that top talent attends and top companies participate is a testament to its importance. When we were informed that the Global Revenue Forum was looking to expand to new locations, we didn't hesitate to offer Madrid as a new center of excellence. As the world's second-largest tourist destination, Spain had to be part of the Global Revenue Forum, and Madrid, with its current growth, was the ideal choice. I hope it will be a great event where impactful ideas are shared and everyone can take away valuable new learnings," comments Pablo Torres of Torres Consulting.
As part of the Madrid expansion, Cristina Blaj of Open Revenue Consulting highlighted the unique value that the Global Revenue Forum brings to Spanish hoteliers, especially given the rapid advances in technology and artificial intelligence that are transforming the industry.
With the emergence of so much technology and artificial intelligence in recent years, many hoteliers in Spain have been overwhelmed by the need to identify key business areas that must be addressed to unlock the opportunity to optimize their revenue and increase profitability. Knowing where to start will facilitate these efforts when hotel communities come together to determine the necessary approach.
“I am very excited to bring Europe's most prestigious hotel event, the Global Revenue Forum, to Spain, based in London, Milan, and Stockholm, to infuse Spanish hoteliers with the best international and local knowledge, thus opening new horizons for the future of hotel profitability. It is a true privilege to partner with Annemarie Gubanski, Ally Northfield, Emanuele Nardin, and Pablo Torres to make Madrid a center of excellence,” says Cristina Blaj of Open Revenue Consulting.
This expansion marks an exciting new chapter for the Forum and its ongoing efforts to build a stronger and more knowledgeable hospitality community.
For more information about the Global Revenue Forum and its activities in Madrid and Amsterdam, visit Global Revenue Forum.
